Today’s local business owners are expected to know more than how to run a business. Without quality marketing, even a great business can get lost in the noise of their louder and more visible competition. Local business owners now have to understand the very basics of marketing, at the absolute least, or they have to […]
Local businesses are often the most hesitant about investing time and money into getting their business online, but recent studies are overwhelmingly showing that businesses without an online presence are missing out on huge opportunities, especially with the growing-number of smartphone-savvy consumers. First, comScore found that 78 percent of local-mobile searches resulted in an online […]
You may have seen headlines proclaiming “Links are dead!” ever since the roll out of Google’s big algorithm changes, Penguin and Panda. However, it has been over two years since these changes started taking place, and there is still a heated debate surrounding just how useful links are in the hunt for high rankings. Google […]
Small businesses are constantly tasked with making the most of the limited resources they have. If you are handling your online marketing within your company, chances are you are putting a significant amount of resources towards your marketing. While marketing obviously costs money, it also costs time and effort from workers and you likely aren’t […]
With the constant stream of news coming out of the online marketing industry, it can be hard to keep up with all the latest updates without missing some important information. That’s why we compile all the news you may have missed this week all in one convenient place every Friday. Let’s get started: Google Updates […]
Last night, an anonymous person claiming to have worked for the Google AdSense department “for several years” posted a statement titled “Google AdSense Leak” on Pastebin which supposedly details a standardized practice of fraud within Google. The full document is a bit all over the place and unclear in many parts, but the allegations can […]
More than a few online marketers are ready to declare desktop search to be dead, as the internet works to integrate platforms more than ever. But while mobile traffic is becoming an ever more important part of the search world, ignoring desktop internet usage could be a huge mistake. One of the most important metrics […]
One of the most common excuses I hear from small businesses who aren’t taking advantage of online marketing is the fear that a smaller local business can’t compete with the big names you frequently see at the top of the search results. It is such a prevalent concern that Google’s head of search spam, Matt […]
You can work on building your brand’s image and marketing as much as you want, but at the end of the day bad reviews can outweigh all that hard work. We’d all like to believe that good reviews can balance out the negative, however that notion got pretty well shattered when Mike Blumenthal recently published […]
With the constant stream of news coming out of the online marketing industry, it can be hard to keep up with all the latest updates without missing some important information. Below, we will go through all of the news from the week that we missed at the time. Bing Tries To Predict The Winners of […]
