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YouTube Ads

YouTube may be one of Google’s largest platforms, but it gets treated a bit like the black sheep when it comes to Google’s ad services. Targeting has been limited compared to typical AdWords options, and ad options have been built around desktop functionality first.

This is all starting to change, as Google says it is rolling out several updates aimed to make advertising on YouTube better on both mobile and desktop. The announcement also mentioned that over 50% of YouTube videos are now happening on mobile, which likely motivated the change in how they think about ads on the platform.

Target Advertising

Google is now allowing YouTube ads to utilize information associated with users’ Google accounts like their search history, demographic information, and whether the viewer has engaged with an advertiser in the past to better target who sees your ad.

More Focus on Mobile

In response to the increasingly mobile viewership of YouTube, Google is shifting away from a desktop-first mindset. To do this, they are moving from using cookies and pixels because they were not designed for targeting users on YouTube’s mobile, TV, and set-top box apps. The hope is to make tracking and ad functionality more accurate across all devices.

Better Control of What Ads You See

Not all of the new changes are limited to advertisers. Google is also introducing the option for users to device what ads they see on both Google and YouTube from one location. For example, if a user mutes a specific advertiser in Search, the advertiser will also be muted for the user when they watch videos on YouTube.

YouTubeRed

YouTube has long been a favorite platform for online video advertisers, thanks to its full-featured and highly effective ad service. However, that might be changing in the near future.

YouTube has announced it will be launching an ad-free subscription service starting on October 28th, in order to meet the demands of users.

The new service, YouTube Red, claims to give users “exactly what they want” by providing ad-free and offline viewing capabilities.

If you absolutely can’t stand ads, you can get rid of them entirely by subscribing for the cost of $9.99 a month.

Thankfully, you aren’t just paying that much for removing ads from your cat videos. YouTube Red will also contain original content from some of YouTube’s biggest names such as PewDiePie and College Humor, launching in 2016.

Starting October 28th, anyone in the US can sign up for a free one-month trial of the service, which will be available for mobile and desktop. The company says it will be expanding to other companies before long.

It is unclear exactly how this will affect advertising earnings and YouTube has not said if there will be revenue sharing amongst publishers. However, if YouTube Red catches on it be the final push to make some video advertisers finally turn to Facebook’s video platform.