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Bing has unveiled the top marketing keywords searched for throughout last year, based on their US search data. The new reveal sheds light on what people are thinking of and what the biggest upcoming trends are, with personal assistants beating out the competition.

”Personal assistants and artificial intelligence were a clear priority for marketers over the past year. Advances in chat bots and virtual assistants, such as Alexa, Cortana and Amazon Echo – as well as updates to several smartphone chat bots, were likely drivers for these search terms.”

Of course, Microsoft owns both Cortana and Bing, so it is possible that played a role in the high rank of personal assistants on the list. Still, the popularity of other services such as Siri and Alexa shows that virtual assistants are quickly becoming a major part of the tech and marketing landscape.

In addition to personal assistants, Bing says augmented reality and virtual reality are also poised to play a big role in marketing.

”Virtual and augmented reality came second to intelligence, with the popularity of searches representing the growth of this technology throughout 2016 – and it’s likely continual development into next year.”

Check out the rest of the top marketing search terms for 2016 below:

  1. Personal Assistants/ Intelligent Agents
  2. Virtual Reality/Augmented Reality
  3. Search Marketing
  4. Artificial Intelligence
  5. Email Marketing
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