Tag Archive for: Google Ads

AdSense Lets You Opt Out of Five New Ad Formats

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According to an announcement from Google late last week, you can now opt out of five new ad format options when creating AdSense ads.

Their announcement said:

“These enhancements are designed to improve the performance of your ads, but we know that sometimes you may prefer not to include them. Based on your requests for more control over the ways ads are served on your site, we’re happy to let you know that you can opt out of the following advanced ad format features[…]”

  • Similar Sized Display Ads – This feature shows smaller ads that are performing highly in larger ad units
  • Enhanced Text Ads – Displays text ads with performance enhancing features such as product ads or clickable arrow icons.
  • Expandable Ads – Displaying rich media ads that can expand beyond the original ad size after a user-initiated action.
  • Enhanced Display Ads – Shows display ads with performance-enhancing features such as mouseover highlights.
  • Animated Display Ads – This feature allows you to display non-static ads that were created using Flash or animated Gif formats.

AdSense obviously isn’t rolling back these new features, but simply trying to give publishers more control over their ads. More control is never a bad thing, right?

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Google Adds Time Aggregation to AdWords

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Google Adwords Time Chart

Jon Diorio and the Google+ account for Google Ads announced today that a new feature is available in Adwords that will allow you to get a better look at your data. It is a small addition, but many advertisers will find it very useful.

Beginning today, you can control the time aggregation on Adwords charts to show data down to a day-by-day view. You can also view it by week, month, or quarter. This way, you can see the big and small pictures with just a couple clicks, and keep track of the smaller level trends.

The announcement read:

Today, we’re making it easier and faster to get a customized view of how your performance is trending with a new button right above your chart in AdWords that lets you toggle between Daily, Weekly, Monthly, or Quarterly data (shown below). We hope this will save you time and make you more efficient while optimizing your search campaigns.

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