Tag Archive for: search trends

Celebrate Google’s 25 Years In Search Trends Report and Time Capsule

Google has released its annual Year in Search list of trends and popular searches, but this year’s list includes a special twist.

To celebrate 25 years as a search engine, this year’s Year In Search includes a ton of interesting fun facts, milestones, and a time capsule that helps users see how far we’ve come.

25 Years of Digital Search

To open the latest Year in Search report, Google included a film that highlights how our interests and technology have changed in the last two and a half decades.

The video includes all sorts of gigantic accomplishments from popular figures such as Taylor Swift and iconic brands like Pokemon, along with massive social and scientific developments like nuclear fusion, and the increasing acceptance of marriage equality.

The Time Capsule

The Google Trends Time Capsule shows the most popular searches for certain categories from each year.

For example, the graph below lets you see Pokemon’s gradual fall out of the top five card games and eventual return to popularity 17 years later.

You can explore the featured categories, gain a new perspective of the most powerful trends, and even take an interactive quiz to see which year’s search trends were most interesting to you.

Most Searched Playground

Another new part of the Year in Search report is the inclusion of an interactive Google Doodle/game that highlights many of the most popular places, people, and events from the past 25 years.

Zoom in and explore to find over 1,700 figures, easter eggs, and other surprising finds while touring Google’s history as a search engine.

The Year In Search Report

Of course, we have the annual search trends report itself. The Year in Search 2023 report highlights the most popular searches of the past year for several categories. You can explore the global trends that have shaped the world or filter the trends by country.

Local Year In Search

If you are looking for more localized trends, you can also explore the top trends from specific cities in Google’s Local Year in Search.

The section includes trends for each city including entertainment, “near me” searches, and relevant area-specific searches.

Even More

This year’s report includes even more cool trivia and interactive information, including Google Search Milestones, notable Facts About Google, and a statement from CEO Sundar Pichai’s view for Google’s future.

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The Top Search Trends In Tulsa and The US In 2022

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It’s time for Google’s annual report of the top search trends of the past year and this year’s list is a little different.

Along with the usual list of top queries from the U.S. and around the world, the latest search trends report lets you refine the search to see what the most popular search trends were in your local area.

By entering a US city or zip code, Google will filter the results to show the top search trends from that area. You can also view these details by clicking on a specific city on the map.

These local search trends include the top 10 search queries along with notes on anything unique in the city’s search behavior. 

First, let’s go over the biggest search trends from across the country, then we will get to Tulsa’s top search trends further down below:

Google’s Year in Search 2022

Top US Searches of 2022

  1. Wordle
  2. Election results
  3. Betty White
  4. Queen Elizabeth
  5. Bob Saget
  6. Ukraine
  7. Mega Millions
  8. Powerball numbers
  9. Anne Heche
  10. Jeffrey Dahmer

Top Near Me US Searches of 2022

  1. Gas prices near me
  2. At home COVID test near me
  3. Voting near me
  4. Early voting near me
  5. PCR test near me

Top “How to help” US Searches of 2022

  1. How to help Ukraine?
  2. How to help Ukrainian refugees?
  3. How to help abortion rights?
  4. How to help Ukraine army?
  5. How to help Uvalde?

Top Near Me Searches in Tulsa, OK in 2022

  1. Gas prices near me
  2. Cheap gas near me
  3. At home covid test near me
  4. Temp agencies near me
  5. Primary care physician near me
  6. Loan companies near me
  7. Gyros near me
  8. E85 gas near me
  9. Car shows near me
  10. Concerts near me

Interesting Facts about Tulsa’s Online Searches in 2022

  • Tulsa, OK was one of only 2 places that had gyros as a top trending “near me” search, with the other being Lincoln, NE.
  • Tulsa, OK was the only place in the US that had husky-corgi mixes as the top trending animal
  • The top trending recipe search for the Tulsa area was for making quick pancakes.
  • Tulsa searched for country music more than any other genre.

For more, explore Google’s Global Year in Search and Local Year In Search.

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Google Reveals The Latest Halloween Search Trends

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With Halloween fast approaching, Google has updated its Frightgeist website with all the latest search trends for this year’s spooky holiday.

The Halloween Frightgeist site has tracked the biggest holiday search trends annually, with a primary focus on Halloween costumes.

Notably, the tool allows you to go beyond the national search trends to find out details for a specific city or state. 

For example, it appears fairy costumes are particularly popular this year in Tulsa, as the leading costume-related search.

As Google says about the Frightgeist page:

“Every year, trillions of searches take place on Google, and Google Trends gives us an unparalleled look at what the world is searching for.”

“With Frightgeist, we went on a hunt to find the most popular Halloween costumes of 2021. Pulling from the top 500 costume searches in the United States, Frightgeist used Google Trends to tell people what costumes were trending around them and help them find a costume that was sure to turn heads.”

Below, we are going to cover the top costume search trends both nationally and in the Tulsa area, and a little bit more of what you can do with this data.

Top National Halloween Costume Ideas in 2022

  1. Witch
  2. Spider-Man
  3. Dinosaur
  4. Stranger Things
  5. Fairy
  6. Pirate
  7. Rabbit
  8. Cheerleader
  9. Cowboy
  10. Harley Quinn
  11. Clown
  12. Vampire
  13. 1980s
  14. Hocus Pocus
  15. Pumpkin
  16. Chucky
  17. Doll
  18. Angel
  19. Batman
  20. Bear

Top Halloween Costumes In Tulsa Oklahoma for 2022

  1. Fairy
  2. 1980s
  3. Spider-Man
  4. Chucky
  5. Spider

The Frightgeist site also allows you to see more details about each trending costume idea, including where it is most popular across the country, how it has performed in past years, and more.

Lastly, the site includes a costume selection wizard you can use to brainstorm what to wear this Halloween. The costume wizard lets you adjust sliders for spookiness and uniqueness and toggle between classic and modern costumes that are trending locally or nationally.

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The Top Google Searches From The U.S. and Worldwide

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Have you ever wondered what the most searched keywords and phrases on Google are? 

While the search engine regularly details trending search topics and trends, the company does not share details on the top overall search terms. Thankfully, Ahrefs used data from over 19.8 billion keywords to list the top searches in the U.S. and worldwide on their own.

To generate the list, Ahrefs looked at the number of times search terms were used each month and averaged these monthly totals over the course of a year. 

Below, we will share the top 50 Google Searches in the U.S. and worldwide. For complete lists of the top 100 searches and lists of the most frequently searched questions, check out the full report here.

Top 50 U.S. Google Searches

#KeywordSearch volume
1facebook160,000,000
2youtube151,000,000
3amazon121,000,000
4weather103,000,000
5google70,000,000
6walmart63,000,000
7gmail59,000,000
8google translate42,000,000
9home depot41,000,000
10yahoo mail39,000,000
11yahoo38,000,000
12wordle34,000,000
13election results33,000,000
14fox news32,000,000
15december global holidays28,000,000
16ebay28,000,000
17food near me28,000,000
18instagram26,000,000
19costco24,000,000
20restaurants near me24,000,000
21nfl24,000,000
22nba24,000,000
23google maps24,000,000
24amazon prime23,000,000
25starbucks23,000,000
26weather tomorrow23,000,000
27best buy22,000,000
28cnn22,000,000
29walgreens21,000,000
30translate20,000,000
31espn20,000,000
32lowes20,000,000
33mcdonalds19,000,000
34craigslist19,000,000
35usps tracking19,000,000
36news19,000,000
37zillow18,000,000
38traductor18,000,000
39nfl scores17,000,000
40calculator16,000,000
41twitter16,000,000
42target16,000,000
43wells fargo15,000,000
44netflix15,000,000
45restaurants15,000,000
46bank of america15,000,000
47food14,000,000
48chick fil a14,000,000
49cvs14,000,000
50indeed14,000,000

Top 50 Google Searches Worldwide

#KeywordSearch volume
1youtube1,163,000,000
2facebook1,033,000,000
3google513,000,000
4whatsapp web490,000,000
5weather400,000,000
6gmail394,000,000
7translate367,000,000
8amazon348,000,000
9google translate332,000,000
10instagram301,000,000
11traductor235,000,000
12hotmail206,000,000
13cricbuzz196,000,000
14tiempo170,000,000
15fb146,000,000
16satta king123,000,000
17yahoo mail121,000,000
18yahoo119,000,000
19weather tomorrow110,000,000
20google maps108,000,000
21погода99,000,000
22tradutor89,000,000
23sarkari result86,000,000
24переводчик85,000,000
25yandex83,000,000
26tiempo mañana78,000,000
27walmart76,000,000
28ebay74,000,000
29traduçoes72,000,000
30nba72,000,000
31flipkart67,000,000
32google traduction65,000,000
33çeviri64,000,000
34wordle63,000,000
35meteo62,000,000
36bbc news61,000,000
37satta60,000,000
38hava durumu53,000,000
39ютуб52,000,000
40dolar51,000,000
41home depot50,000,000
42вконтакте48,000,000
43dr46,000,000
44cowin46,000,000
45xsmb46,000,000
46amazon prime45,000,000
47snaptik45,000,000
48ipl45,000,000
49wetter44,000,000
50december global holidays44,000,000
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Google Reveals What Consumers Want In 2022

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It is no secret that the past few years have wildly shaken up the world – especially when it comes to doing business. Coronavirus, international shipping delays, and rising prices have drastically reshaped customer needs and expectations in virtually every market – as a new report from Google makes particularly clear.

Using a comparison of search trends from 2021 to 2022, Google’s data reveals what customers are looking for as we settle into a “new normal” and brace for even more new challenges in the future.

What Customers Want

More than anything, the search trends from Google reveal that customers are looking for brands that can provide the goods and services they are looking for when they need them. This is reflected by significant increases in searches extended hours and quick service. 

For example, the report shows these search phrases saw major increases over the past year:

  • “Late night shopping”: Up 100% year-over-year
  • “24/7 customer service”: Up 500% year-over-year
  • “Next day flower delivery”: Up 800% year-over-year

Return to In-Person Events

Google search data makes it very clear that consumers are itching to get back out and enjoy in-person events again, now that the coronavirus pandemic appears to be winding down. This has led to growth in searches for phrases like:

  • “Cinema near me”: Up 300% year-over-year
  • “Seating chart”: Up 600% year-over-year
  • “Spring break”: Up 100% year-over-year
  • “Unique things to do in”: Up 100% year-over-year

Some Pandemic Trends Linger

While shoppers are eager to ditch some aspects of the pandemic, Google pinpoints a few trends which popped up during quarantines and appear to be sticking around. These “sticky” trends include:

  • “Makeup game”: Up 700% year-over-year
  • “Best movies to stream right now”: Up 300% year-over-year
  • “Nursery plants near me”: Up 100% year-over-year
  • “Hair trends female”: Up 800% year-over-year

For more, check out Google’s full Global Insights Briefing for 2022 here.

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Google Shares The Biggest Halloween Trends For 2021

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With Halloween getting closer, everyone – including Google – is getting into the holiday spirit.

As the company does every year, Google is sharing the biggest search trends related to Halloween 2021, including the most popular scary movies, haunted houses, trending costumes, pumpkin patches, and more.

While some topics like the most popular movies stay largely the same year to year, other areas like popular costumes may provide a little more insight into the current trends and interests right now.

Getting out and enjoying seasonal in-person events like corn mazes and pumpkin patches also seems to be of particular interest this year, after the more subdued (if not completely canceled) Halloween during the peak of 2020’s Covid pandemic.

Let’s recap some of the top trends for Halloween 2021:

Top Halloween Movies

Unsurprisingly, the list of top Halloween movies includes a mix of horror classics and seasonal family staples which have lasted for decades since their original release.

  • Halloween (1978)
  • Friday the 13th
  • Hocus Pocus
  • A Nightmare on Elm Street
  • Halloweentown

Top Halloween Costumes

Based on early indications, the latest movies are mixing with a Halloween classic and a beloved celebrity to fill out the most popular costumes this year. Meanwhile, the couples costumes are a mix of famous couples from both screen and history, including a fair number of cartoon characters.

Trending Individual Halloween Costumes:

  • Squid Game
  • Gorilla
  • Britney Spears
  • Carnage
  • Venom

Trending couples costumes:

  • Trixie and Timmy Turner
  • Bonnie and Clyde
  • Skid and Pump
  • Mr. and Mrs. Smith
  • Cosmo and Wanda

Trending dog costumes:

  • Squid Game
  • Race car
  • Vampire
  • Donkey
  • Lobster

Top Halloween Drinks and Candy By State

Lastly, Google highlighted the top festive treats for both trick-or-treaters and adults. Specifically, the list collected the top Halloween-related drinks by state:

For more, check out the full Google Halloween Trends and Google Maps Halloween Guides.

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Pinterest Search Trends Reveal What Post-Pandemic Marketing May Look Like

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With vaccination rates on the rise and everyone on the country itching to return to something close to “normal”, Pinterest says many are turning to the internet to help plan their upcoming adventures, vacations, and more. 

In particular, the social network says Pinterest searches by Gen Z users have shot up more than 95% year-over-year, with much of this being attributed to a rise in searches for life after Covid.

The data from the company’s Q1 search trends report reveals a lot about how people see their lives as we get back out in the world and try to make up for the lost time. Find out more below:

Vacation Searches (Up 75%)

It’s not unusual for many to start planning their spring break trips and summer vacations once Christmas is in the past. What is unusual is to the rates for these searches to shoot up three times faster than average from January 2021 to March 2021. 

Even more, the searches show that users intend to make these trips something special. 

Pinterest says it saw significant leaps in all of these search terms:

  • Searches for “dream vacation destinations”: Up 13x
  • Searches for “luxury vacation”: Up 6x
  • Searches for “vacation fashion”: Up 3x
  • Searches for “travel tattoos”: Up 45%

Eye-Popping Fashion (Up 85%)

Overall, people are tired of wearing sweats, tank tops, and hoodies every day as they work from home. Users have shown a distinct desire to dress their best as we start to get out of the house more, with searches containing the word “outfit” at an all-time high. 

Compared to Q1 of 2020, the site has seen a 26% increase in searches containing the word “outfit”. Even more, searches with that word shot up 85% in April compared to last year. 

Notably, Gen Z seems ready to really do it up, with search terms for bold patterns, retro styles, dramatic accessories, and daring makeup all showing increased attention this year:

  • Searches for “outfit”: Up 26%
  • Searches for “Y2K outfit ideas”: Up 230%
  • Searches for “60s and 70s fashion”: Up 133x
  • Searches for “zebra pants”: Up 14x
  • Searches for “plaid pleated skirt”: Up 12x
  • Searches for “clay rings”: Up 303x
  • Searches for “hippie jewelry”: Up 16x
  • Searches for “nose chain piercing”: Up 8x
  • Searches for “makeup makeover”: Up 100x
  • Searches for “alt makeup”: Up 60x
  • Searches for “puppy eyeliner”: Up 30x

Socializing and Parties (Up 64%)

Of course, you need somewhere to wear all those stylish trends, right? 

It should shock absolutely no one to see that users – especially those among Gen Z – are looking to party as larger gatherings become allowed. 

From November 2020 to March 2021, searches containing the keyword “party” have risen 64%. Year-over-year, the number of searches has doubled. 

Interestingly, the interest in parties range from extravagant affairs  to tasteful small gatherings with search rates for all these terms showing heightened interest recently:

  • Searches for “party life”: Up 3x
  • Searches for “Euphoria party ideas”: Up 43x
  • Searches for “backyard dinner party”: Up 3x
  • Searches for “party food buffet”: Up 10x
  • Searches for “dinner date outfits”: Up 30x
  • Searches for “hotel room party”: Up 8x
  • Searches for “group tattoo ideas”: Up 13x

Home Renovations (Up 28%)

While we may all be a little tired of spending too much time at home, home renovation interest appears to be at an all-time high on Pinterest. 

Similar to vacation searches at this time of the year, the platform says it typically sees spikes in home repair and renovation searches during this season. What the platform has seen this year, though, still far outpaces what they’ve observed in the past. 

Compared to Q1 2020, searches for home renovations were 28% higher on Pinterest, and 65% higher than Q1 2019. 

Specifically, the company says it saw spikes in searches for these search terms:

  • Searches for “home renovation ideas”: Up 5x
  • Searches for “grand millennial decor”: Up 3x
  • Searches for “indie room”: Up 132x
  • Searches for “sage green aesthetic”: Up 32x
  • Searches for “eclectic home”: Up 9x

For more, be sure to check out the full report from Pinterest here.

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Find The Latest Industry Trends With Google Ads’ New Insights Page

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After a prolonged period of testing, Google Ads has officially launched the new Insights page to all advertisers. 

As the company announced, starting April 14th, 2021, “the Insights page is available to all advertisers globally.”

The Insights tool allows for advertisers to easily track and explore emerging trends in your industry to create more effective ads. 

The latest announcement gives an example of how a brand could use the tool:

“Let’s say you’re a pet store looking to reach more customers. With the Insights page, you can see rising demand for ‘dog subscription boxes’ and ‘dog toys’. You can then act on these trends by creating campaigns to reach new pet owners, or even explore selling dog care packages.”

“The Insights page surfaces trends tailored to your business, so you can see if you’re keeping up with demand for trending products or services,” continued the statement.

How Google Ads Insights Works

The new tool pulls data from your account’s performance history and campaign settings, before combining them with search trends across Google to automatically show you relevant trends and insights. 

Currently, the Insights tool only provides one type of data, showing search trends to help you better understand the most recent patterns in search behavior and identify relevant trends in your market. 

However, Google Ads says it will be rolling out more types of insights in the future. 

For more information about the new page, Google Ads has published a help document to get you started tracking the latest trends in your industry. 

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The Top Google Search Trends Of 2020

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Google released its “Year in Search” report breaking down the biggest trends in search in 2020. As you might expect with everything that has happened this year, though, the biggest trends show a more somber, serious tone than in the past. 

Coronavirus and the 2020 election dominate many of the lists, even directly affecting the trends for concerts, events, and recipes we searched for this year.

Still, there are some bright spots among the year’s search trends. Not only did we find new ways to connect with those we love and care about, the social limitations we faced pushed us to try new things, learn new hobbies, and watch some distinctly Oklahoman TV shows.

In Google’s report, you can find data and topics from around the world, including 70 different countries. Below, we’re going to share some of the most revealing US search trends from this year.

Top US Search Trends in 2020

When we look at the big picture, it is immediately apparent how much covid has impacted our lives. The topic accounts for 3 of the top 5 spots for the overall top searches.

Top US Searches

  1. Election results
  2. Coronavirus
  3. Kobe Bryant
  4. Coronavirus update
  5. Coronavirus symptoms

Next, let’s explore a few new categories directly inspired by coronavirus:

Top “How to Make” Searches

  1. How to make hand sanitizer
  2. How to make a face mask with fabric
  3. How to make whipped coffee
  4. How to make a mask with a bandana
  5. How to make a mask without sewing

Top Virtual Searches

  1. Virtual field trips
  2. Virtual museum tours
  3. Virtual Kentucky Derby
  4. Virtual learning
  5. Virtual NBA fans

Top “… During Coronavirus” Searches

  1. Best stocks to buy during coronavirus
  2. Dating during coronavirus
  3. Dentist open during coronavirus
  4. Unemployment during coronavirus
  5. Jobs hiring during coronavirus

As Google says in the opening of the report, “2020 was the year we asked ‘why?’”

This is because “why?” searches were more common than ever before for a huge range of topics:

Top “Why?” Searches

  1. Why were chainsaws invented
  2. Why is there a coin shortage
  3. Why was George Floyd arrested
  4. Why is Nevada taking so long
  5. Why is TikTok getting banned

And, of course, we have to talk about the biggest TV shows of the year. 

It didn’t matter where you turned in 2020, you were bound to hear about Tiger King, a documentary series about a ragtag web of exotic animal breeders which somehow included murder, cults, and international drug-smuggling. 

The rest of the list is entirely made up of Netflix shows, highlighting the services dominance as we have been cooped up at home.

Top TV Show Searches

  1. Tiger King
  2. Cobra Kai
  3. Ozark
  4. The Umbrella Academy
  5. The Queen’s Gambit

If you’re interested in expanded versions of the lists below, or the top searches from around the world, be sure to check out Google’s Year in Search Report for 2020 here.

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Top 100 YouTube Searches Reveal Changing Interests

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A new analysis of YouTube’s top 100 search terms of the year reveals more than just the most popular channels – it shows a subtle change to how users are engaging with the platform and what type of content they are most interested in.

While YouTube releases a few key findings at the end of the year, the company does not provide the data for the top 100 search queries each year. Thankfully, Ahrefs annually analyzes more than 800 million keywords used on the site using its Keyword Explorer tool to give us this report. 

Top YouTube Searches

Below, we are including the top 25 searches for both the US and worldwide. For the complete list of the top 100 search queries, check out the full report.

Top US Queries and Search Volume

  1. pewdiepie – 3,770,000
  2. asmr – 3,230,000
  3. music – 2,670,000
  4. markiplier – 2,380,000
  5. old town road – 2,040,000
  6. pewdiepie vs t series – 1,940,000
  7. billie eilish – 1,910,000
  8. fortnite – 1,630,000
  9. david dobrik – 1,610,000
  10. jacksepticeye – 1,580,000
  11. james charles – 1,560,000
  12. joe rogan – 1,560,000
  13. baby shark – 1,500,000
  14. bts – 1,350,000
  15. dantdm – 1,330,000
  16. snl – 1,260,000
  17. game grumps – 1,140,000
  18. cnn – 1,120,000
  19. wwe – 1,100,000
  20. lofi – 1,040,000
  21. minecraft – 1,030,000
  22. shane dawson – 993,000
  23. t series – 955,000
  24. fox news – 943,000
  25. msnbc – 936,000

Top Worldwide Queries and Search Volume 

  1. bts – 17,630,000
  2. pewdiepie – 16,320,000
  3. asmr – 13,910,000
  4. billie eilish – 13,860,000
  5. baby shark – 12,090,000
  6. badabun – 11,330,000
  7. blackpink – 10,390,000
  8. old town road – 10,150,000
  9. music – 9,670,000
  10. peliculas completas en español – 9,050,000
  11. fortnite – 9,010,000
  12. pewdiepie vs t series – 8,720,000
  13. minecraft – 8,560,000
  14. senorita – 8,290,000
  15. ariana grande – 7,890,000
  16. alan walker – 7,560,000
  17. calma – 7,390,000
  18. tik tok – 7,270,000
  19. musica – 7,140,000
  20. bad bunny – 7,040,000
  21. wwe – 6,870,000
  22. queen – 6,660,000
  23. eminem – 6,600,000
  24. enes batur – 6,600,000
  25. la rosa de guadalupe – 6,300,000

What We Can Take From This

While the lists are largely filled with the expected names like PewDiePie, Joe Rogan, and BTS, there are a few surprising placements that reveal a bit about what people are most interested in on YouTube. 

Most clearly is the rising reliance on YouTube for music. Users have always looked up the latest music videos and singles on the site, this year’s data show that people are increasingly turning to the platform for music in general. 

Nearly a quarter of the top 100 search terms in America relate to music (including the keyword “music” itself being in the third slot), and that number only goes up when looking internationally. 

It is worth mentioning that ASMR – in the second highest spot in the US – is also a uniquely auditory experience.

Additionally, the top 100 shows a rising interest in news and current events. Alongside respected outlets like MSNBC, CNN, and Fox News, the complete list includes a number of satirical news figures like John Oliver and Stephen Colbert. 

Most importantly, the top search terms reveal that people are beginning to use broader search terms than in the past. Yes, they are also searching for specific branded content like fortnite and snl, but they are also using broad terms like “music”, “lofi”, and “memes”. 

Between this and YouTube’s suggested videos, this shows that the platform is still fertile with opportunities for smaller brands among the biggest names and influencers. 

To view the full report from Ahrefs, click here.

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