Site audits can be ugly work. Nothing can be more disastrous to a client-SEO relationship than informing someone of all the issues wrong with their site in too harsh of a way. They’ve spent time and money having a site created that they think works well for their business, and then we audit the page and everything under the hood and have to break the news that their site is sick or badly put together.
The process is similar to playing “website mechanic” as Stuntdubl SEO put it. We offer diagnostic information and recommendations that are absolutely critical to keeping a site relevant and valuable to organic search, but many people don’t want to hear how bad of shape their car or website are in. Not only will it be costly to fix, but they’ve developed a sentimental relationship to the site they have.
To be able to break the news in the best way possible, we have to be as prepared and informed as possible, which means running extensive auditing and answering a lot of questions. This also means understanding all of the tools at your disposal so that you can get the best answers in the fastest way possible.
Todd Malicoat took 50 of the most important questions for site audits, and identified the best tool available for answering every inquiry. Not only will this speed up your data collection and auditing, it will make you more prepared to create a better site and communicate properly with the clients you are working with.