Over the next few days you might notice some changes to the way Google displays their mobile AdWords ads. Search Engine Land reports Google is currently testing out a new look which simultaneously makes the entire result page look more cohesive while keeping ads clearly labeled.
The first change you will likely notice is the way Google is using color. Google have been using lightly colored backgrounds to signify ads, but with this test they may be moving towards placing both ads and organic listings in white boxes in front of a gray background. Similarly, the gray background that has been behind the Google logo and search box is gone.
Instead of identifying ads with colored background, there is a new eye-catching yellow ad icon directly next to the display URL. The icon is significantly more attention grabbing than the old small “ad” that was previously to the right of the headline.
You can see the new style being tested above, while the current version is below.