Usually Matt Cutts, esteemed Google engineer and head of Webspam, uses his regular videos to answer questions which can have a huge impact on a site’s visibility. He recently answered questions about using the Link Disavow Tool if you haven’t received a manual action, and he often delves into linking practices which Google views as spammy. But, earlier this week he took to YouTube to answer a simple question and give a small but unique tip webmasters might keep in mind in the future.
Specifically, Cutts addressed the need to have a unique meta tag description for every individual page on your site. In an age where blogging causes pages to be created every day, creating a meta tag description can seem like a fruitless time-waster, and according to Cutts it kind of is.
If you take the time to create a unique meta tag description for every page, you might see a slight boost in SEO over your competitors, but the difference will be negligible compared to the other aspects of your site you could spend that time improving. In fact, overall it may be better to simply leave the meta description empty than to invest your time paying attention to such a small detail. In fact, on his own blog, Cutts doesn’t bother to use meta descriptions at all.
Cutts does say that you shouldn’t try to skimp on the meta tag descriptions by using copy directly from your blog. It is better to have no meta tag description than to possibly raise issues with duplicate content, and Google automatically scans your content to create a description any time you don’t make one.