It’s now easy to search terms on Google in your smartphone or tablet with your finger instead of typing words on the keyboard. You can use your finger to type on Google home page and then Google will convert your handwriting to text with its handwriting technology. To enable this on your mobile, all you have to do is, go to “settings” and enable “Hand write.” Then you can start writing on Google with your finger.

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Google Now Allows You To Write Your Search Queries

If what you’re looking for is quality press releases (newsworthy content) then there are some SEO press release tips that would be beneficial to hold to, especially after the Panda and Penguin updates. These include things such as sticking to higher end distribution services that offer the press releases over a genuine newswire, working with sites that are regarded good neighbors by Google, remembering that the traditional press release has the chief goal of drawing the attention of a journalist, as well as writing for the journalist, the search engines, the customer, the prospect and the social media news networks. Doing each of these can prove to be quite effective and result-oriented.

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Can the SEO-PR Love Affair Survive After Panda & Penguin? – Search Engine Watch

Google has upgraded its search engine result calculation functions. Google now will display a calculator whenever you type a math function in the Google search. Previously it only displayed the answer but now it will display it in a calculator format. This virtual scientific calculator along with an upgrade of the Google units conversion interface gives you some more power with your math/science queries.

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Google Calculator Gets A Major Upgrade

Google is pushing Google+ again, this time by adding an Actively Discussed On Google+ link underneath your search results. Once again Google is using its extremely popular search to promote its rather less popular social network. While this new measure is just in test mode for now and there is no official release date set, it’s just one more example of how Google+ is being promoted to the uninterested masses.

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“Actively Discussed On Google+” Now Showing In Google Search Results

Some methods of internet marketing are not always as appreciated as they should be. These include email marketing, YouTube TrueView ads where you only have to pay for the ads which aren’t skipped, and advertising on Facebook. These are effective ways of getting your message across which have more power than many people realize.

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The Three Most Underrated Internet Marketing Strategies Of 2012 – Marketing Land

Geo-rankings mean that rankings can vary quite widely within a country, so when checking rankings it is important to get a view of the whole picture with results from many locations, not just results from one location as this may not reflect results countrywide. This also affects SEO strategy as rankings become unstable and less useful as a measure of effectiveness.

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Geo-rankings: an SEO KPI game changer – Econsultancy (blog)

One industry that has really taken the social media revolution to heart is car manufacturers. This is an extremely competitive industry and you can learn from how they use social media, whatever your business. For instance Ford created personalized messages to invite famous bloggers to sign up to a test-drive. This personalized approach is an effective way to make people more receptive to your message.

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Lessons From The Auto Industry: Leveraging Social For Organic Traction

Facebook has started testing Cost-per-click Ads in search results where advertisers pay the publishers when a certain ad is clicked. Users are not able to differentiate sponsored results with that of original results until they look for below the listings for the term “sponsored” (in small print). However one can’t search for each and everything under the sun, advertisers can only choose a specific entity within Facebook, like a brand. This is looked upon as a new money making initiative by Facebook.

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Facebook Tests CPC Based Search Ads – Search Engine Roundtable (blog)

There is a relationship between social media and SEO, but few companies are taking full advantage of this. In fact by focusing on social media to the point of giving it a separate department, companies make it hard to bring the two together. Some ways to better use social media for SEO include making sure social promotions use search-friendly phrases, working closing with third-party social media firms and measuring success.

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5 Ways To Better Integrate Social Media & Enterprise SEO

It’s a well-known fact among users that the Twitter search tool is not up to the mark and shows tweets from last seven days only, so the company is making up for it. Twitter is working on developing a tool for its users which will give them access to their own tweets and let them download those tweets (from any point in the past) to their computers. This tool will work towards making the website more user-friendly and help users to archive their own tweets.

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Twitter Inching Closer To Giving You All Your Tweets, But Search Has A Long Way To Go