In the past year the number of newspapers that require paid subscriptions has doubled from approximately 10% to 20.9% of all U.S. newspapers. This is a sign that the newspapers are seeing a change happening that they’re having to adjust to, but whether or not the public will be willing to pay for online news is yet to be seen.

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20% of Newspapers Now Have Online Paywalls

Before you start worrying about SEO on a mobile device, you’ll want to check and see how many people are finding you through mobile searches. One of the easiest ways to do this is through Google Analytics. You can go in and adjust the Advanced Segments section of any page you’re interested in. On the Traffic pages you can set up Mobile as a segment and see exactly what keywords people are using to find you through mobile searches and details related to those searches.

Another tool that you can use to check mobile details is Google Webmaster Tools. You can set up a filter here to see only mobile searches for keywords and traffic (Traffic->Search Queries, then the Filters button and change the dropdown under “Search:”).

One that many people don’t realize is available is the popular Google AdWords Keyword Tool. You can change settings there to specify showing only search details for mobile searches (under “Advanced Options and Filters->Show Ideas and Statistics for”).

After doing your research, you’ll want to know what kind of results people are seeing when they get to your site. You can use Webmaster Tools again to check this out. In Health->Fetch as Google you can change “Web” to any type of mobile device and Fetch. It’ll take a little bit of time (could be a few minutes), but when completed you can see what the mobile bot is getting from your site, code-wise. You can also use a Firefox plugin (there are several) to change the agent the browser is imitating to display the look that device will get.

So now you’ve got an idea of your site’s appearance. At this point you’ll want to decide if you are going to go through making a separate site design for mobile visitors based on the traffic you’re expecting/wanting and the look mobile visitors are currently getting. Before you can make that decision, having the ability to do the proper research for your mobile market is very worthwhile.

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4 Tips For Your Mobile SEO Strategy – Whiteboard Friday

Originally Facebook was completely cut off from Google. All posts by personal profiles were hidden from the search engine, and you couldn’t do searches inside of Facebook that way. It appears that somehow Google has been able to get access, and some searches for Facebook content will display results with direct links to posts from personal profiles. This may have come from people sharing the links through other crawlable sites (such as Twitter). At any rate, some of these posts are now showing up in the Google SERPs.

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Google Search Results Show Some Facebook User Posts Leaking Out Of Walled Garden

Does it bother you when you have to reset your search preferences (such as turning off Google Instant) on Google when when you switch from using a laptop to an iPad or a computer? And if you change your browser, you have to reset those preferences again. Google has announced that search preferences can now be saved at the account level. As long as you are signed in to your Google account, saved search settings will be available from any computer.

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New: Save Your Google Search Settings & Take Them With You

Facebook has implemented an algorithm called “EdgeRank” which adjusts the weight of importance of any post based on how popular it is. So how can you improve the EdgeRank of your posts on your business accounts on Facebook? Here’s a few ways:

  1. Scheduling – Pay attention to when your followers are most active on Facebook, when they’re most likely to see new posts. Try experimenting with different times of the day. Facebook allows you to schedule posts, so this is easier to do than you might have expected.
  2. Add tags – Pages that you’ve “liked” will be more readily available so that if you want to add a tag it will be easier to find these. To find any sort of connecting page to get a tag, just type in an “@” sign and start typing. You can discover many tags this way – it’ll help promotion.
  3. Add a location – When you do a status update, there’s a “placemark” icon that looks like an inverted teardrop you can click on. This can come in handy to tag events or to put your business location when people have a reason to come visit.
  4. Target specific locations – You can make your post in a specific place (instead of “Public”). Doing this is good if you are needing only to connect with people that are in that location, for example if you are promoting an event in that area.
  5. Target by language – Use the same customization you use for location (instead of “Public”) to target a language. This way you can do a very personal outreach to members of the public who are more comfortable with a different language.
  6. Add pictures/photos – If you put photos in your posts, it will grab attention much more readily and make it a lot more tempting to share or comment on.
  7. Emphasize a post – You can pick out special posts and draw attention by either “highlighting” it (click the start at the top of the post) to make it go across both columns in your timeline or you can pin your update. Pinning it will make it stay on top of all updates so that something of particular importance will stay at the top until you unpin it. To do this, click the pencil icon and choose “Pin to Top”.

Make your Facebook posts stand out by trying any one of these or a combination. See what works best for your page and keep those practices.

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7 Tips For Crafting Local Business Updates In Facebook

Google appears to be testing some changes to the first page of results. The first listing is getting additional “sitelinks” underneath in many cases, from two links to as many as six additional links. For search results that have the first listing containing these sitelinks, there is now only seven listings total on the front page. It doesn’t matter how many sitelinks, it’s still seven listings. For an example, Google “ebay” and check the results.

Another change is that Google is not limiting the number of results appearing for a single domain to two per page – it looks as though one domain can potentially dominate the entire front page now, without limitation.

Whether or not these are permanent changes or just tests we’ll see as time progresses.

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7 Is The New 10? Google Showing Fewer Results & More From Same Domain

There are many webmasters who have their reason to block GoogleBot from their site. Your site can still be listed, but if you’ve prevented the GoogleBot from crawling your pages Google will display it clearly in the SERPs. Instead of showing the standard description tag (or another snippet) it will say, “A description for this result is not available because of this site’s robots.txt – learn more.” This may be worth knowing if you care about what displays on Google when people find you there and you’ve been blocking the GoogleBot.

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Google Search Descriptions Now Say If GoogleBot Is Blocked

A United States judge has demanded that Oracle and Google reveal paid bloggers. The two firms must provide the information by August 17. It is already known that firms pay commentators, but the information on who the paid commentators are must be revealed. Unfortunately however, it is unclear to both firms what will qualify as payments, as there are many ways they send out payments. Where is the line between bloggers and professional journalists, and is it distinct enough to clarify?

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BBC News – Oracle and Google are ordered to reveal paid bloggers

There are some steps one may take to retrieve their Facebook when it is hacked. First and foremost, one should change their password, along with having a secondary email and phone number submitted to Facebook in case of a hacker changing the password. One should also verify their identity on Facebook, and utilize the two-step login process. Also, to see if anyone has hacked into an account, one can check their Facebook sessions. If you do all of these, you can recover your account and prevent future issues.

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Steps to Take When Your Facebook is Hacked

It’s been done on Facebook, and it looks like it’s coming to Google+. Getting your own customized URL. For now, Google’s offering it only to limited numbers of users (apparently large name brands and personalities), but word is that it will be coming soon to anyone who wants it.

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Google+ Launches Vanity URL Feature for Select Users