Olympics Breaking Records For Mobile Search Volume

Olympics are the first truly multi platform global sporting event. Tablet and smart phone searches approached 50% of overall search query volume for the first two days of the Olympics, and Japan even exceeded that to 55%. At some times during the games searches are being done more on smart phones and tablets than on computers. The Olympics are establishing new levels of mobile usage for online searching, definitively showing the public’s adaptation to mobile browsing and searching.

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Google: Nearly 50 Percent Of Olympics-Related Searches Coming From Mobile Devices