When using guest posting to increase Web traffic to one’s own site, it is common to skip sites with relatively low PageRank (the score given to a site by Google’s patented search algorithm). However, the wisdom of this convention is questioned by search engine optimization (SEO) adviser Amanda DiSilvestro. She suggests ignoring the convention when the site is easy to navigate and filled with content that is original, relevant, and regularly updated.
Read the full article here:
Guest Posting on Sites with a Low PR: Is There an SEO Benefit? – Search Engine Journal