The article in question was about search engines and how they are undermining the FTC’s guildlines in relation to “Paid Inclusion”, specifically, Google. It was also mentioned that the author of the article (Danny Sullivan) wrote to the FTC about his concerns, and that the FTC did not respond even after a month had passed.
Read the full article here:
On Google Earnings Call, Google Ignores FTC Definition Of “Paid Inclusion”
Many SEO companies know that sometimes their clients have in mind that they must rank for a specific keyword. No other options are acceptable for them. And even though you try to tell them that ranking for that keyword will take a great amount of time and effort because of their competition or that ranking for that keyword isn’t worth the effort they think it is, they do not budge.
It can be intensely frustrating (check out this story at Search Engine Journal for a good example) and even if you accept the request by the client, sometimes they are not happy with the results produced even if/when you satisfy their needs. What can be learned from this?
If you need SEO for your site, realize that keyword targeting is still important but is not the ONLY thing SEO does. SEO is about generation of quality traffic. If you focus only on ranking for keywords, you’re missing a lot. When you show up for keywords on the SERPs it’s good as a testament to the work that you’ve done, but are you getting quality traffic for those positions and those keywords?
In many cases the keywords you get better traffic from may not be the keywords you’re actively checking. The best way to find these are to check your Analytics tools to see what people are finding you with on the search engines.
Real SEO brings quality traffic to the site in many different ways, not purely from specific keywords you might be targeting. This has changed especially since the Panda and Penguin updates – overoptimization of specific keywords is penalized even more readily now. So if you’re focusing on just one keyword, that runs a big risk of making all of your rankings worse than they were before, even using what used to be fully functional SEO tactics.
If you do hire a professional SEO team, keep in mind that they should be doing work beyond just trying to rank for specific keywords, and if they don’t, be cautious. And don’t expect rankings to be the only positive results from this work – you should want to get some quality traffic from the work being done. Good rankings is just extra gravy on top that you can look at and be happy about.
A recent change in the way Google indexes things may have adverse effects on search engine specialists and social media experts. Developers of iOS apps are in high demand, while .NET framework programmers are on the downfall. Google’s algorithm changes have heavily hit demand for SEO experts. Social media expert (aka Facebook and MySpace profile workers) demand has fallen drastically. Microsoft Office Word processing jobs however have had an increase in jobs, although it may be temporary.
Read the full article here:
Tech gigs: iOS apps, HTML5 in; SEO, social media, .Net out – ZDNet (blog)
According to rule which was passed this year in G-8 summit about Intellectual Property rights (IPR). As these day’s Olympic are in main showcase, which will be held in UK soon. Many social media sites and other gathered crowd sites have eye on it, so be alert if you are using any type of content which comes in Intellectual Property Right. The main contents comes under it are using theme patents, copyright designs etc. The London Organizing Committee of the Olympic and the paralympic games (LOCOG), has its own eye on the social networking sites. In other term the word “Olympic” can not be used by any online marketing company. The trademarks and other registered themes will only be used by the journalist. This is a try to avoid the misuse of the Olympic content from the wrong people will use it for their own profits rather then in term for the well usage and appropriate information to the crowd through net.
Read the full article here:
What You Should Know About London 2012 SEO and Marketing Campaigns – Search Engine Journal
Google Webmaster Tools has always been a way to see some backlinks to your pages on a site you control. They’ve recently made a change to give you a “link download option” where you can download a full list of backlinks to your site and include a column for dates each link was discovered.
This way you can check and see how old your oldest links are as well as what links have surfaced recently.
To find this option, go to your site inside Webmaster Tools, click on Traffic->Links to Your Site. Then from there choose “More >>” under either “Who links the most” or under “Your most linked content”. On the following page you have three options:
You can see pictures and other details at Search Engine Roundtable.
This looks at some key points for the management of multinational SEO. 1. Monitor your overhead costs! Use micro reports to keep an eye on costs as they occur. 2. What’s driving your traffic? Monitor brand vs. non-brand visits. 3. What phrases do you have the potential to get into the top 3 results for? This is where you need to focus your effort.
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Tips For Cutting Down Overhead When Managing Multinational SEO – Search Engine Land
Search engine optimization, or SEO, seems to be becoming less popular with small businesses. The belief comes from the fact that for all the effort it takes to manage your ranking on a search engine, the results are hard to see; you don’t know if all that work produced a new customer. SEO providers seem to have left out the fact that it also matters what your website is and what it is selling is also required to attract customers, not just high search rankings.
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Why These SMBs Say No To SEO – InformationWeek
Marissa Mayer has been hired away from Google to become the new CEO of Yahoo. Now, Ms. Mayer becomes another one of the few female CEOs in the tech industry. Yahoo’s previous CEO, Scott Thompson, had resigned amid questions over him misrepresenting his credentials to work in the industry. Along with the new CEO, Yahoo’s board of directors is being reshuffled as well.
Read the full article here:
Google’s Marissa Mayer Tapped as Yahoo’s Chief – NYTimes.com
Do you know anything about switchboard tags? If you are like most of the population you probably answered no to this question. These tags can be used to redirect and identify sites using Bing and Google but are also implemented when you are using a mobile version of the site via your cellular device.
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Switchboard Tags: Like Canonical Tags, But For Mobile SEO – Search Engine Land
Search engine optimization can be a difficult task. Mark Jackson writes this article using content from the “7 Habits of Highly Effective People” by Stephen Covey, showing that many of the facets from that book hold true to the work he does in SEO. From learning to be proactive and work on those things that are within your scope of control, “Sharpening the saw” and constantly looking for how to do things better, Mark gives some valuable tools for optimization of SEO services.
Read the full article here:
7 Habits of Highly Effective SEO – Search Engine Watch
