There are some key online issues to consider before changing a business name. First, recognize that it is going to cause issues with identity and branding – users, databases, etc. recognize your business by that name. If you do change, you need to update the change in business and internet directories, inform your contacts, involve your clients, and include keywords commonly used in internet searches to minimize the chance of being lost in the name change. Remember to keep the internet domain name – that is a good way to lose your rankings on internet search engines, and thus potential customers!

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The SMB Guide To Changing Business Names & SEO

Hackers are at it again, this time targeting the Olympics and all the fans trying to stay in the know with what’s going on. Find out how hackers are turning life-changing events into viruses and malware through SEO tricks, and what you may be doing to increase your chances of falling victim to the nasty assaults.

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Olympics hit by SEO poisoining, as black hat hackers change tactics – SC Magazine UK

Internet Retailer ran a recent survey that focused on the search engine marketing in Google and Bing. The survey found that people have had a negative reaction to the new searching and ranking policies introduced by Google and have reported a substantial ranking drop from revisions like Panda. Bing is poised to have increased business in its future with a higher number of advertisers looking to increase spending with Microsoft adCenter. Does this survey hold truth in its outlook of an increase in revenue for Microsoft from ad spend?

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Internet Retailer Survey: Search marketing – InternetRetailer.com

Facebook is being accused for ad click fraud and holding an e-commerce store builder, Limited Pressings’ page name in hostage. Although Limited Pressing accuses that 80% of Facebooks’ ad clicks are done by bots, they couldn’t provide any evidence to support this accusation. In the mean time Facebook is justifying that it is not their fault; as advertising in their website is quite complicated and people tend to use them incorrectly which appears as click fraud. Now they are putting up verifiable information to support this justification for Wall Street analysts and armchair tech watchers to verify.

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Facebook Responds to Accusations of Click Fraud, Holding Page Name Hostage – Search Engine Watch

Google is the key to business success in the Internet age. How is Google mobile and consumer willingness to share new data changing SEO and internet marketing? Consumers are now more willing than ever to share personal information and location data which will mark a shift in search engine optimization. Learn how to use Google’s powerful set of tools to increase your search engine ranking.

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Search Engine Marketing And SEO Via Google Now – Plus Ten Web-Based Tools – Forbes