Gaurdlex, an SEO security company has demanded that a blog cease and desist relations with a client who is charged with illegal action. They claim that Gaurdlex is losing money because the blog is costing them penalty fees from search engines using the blog’s links in their results. This “piracy” suit is extremely bizarre.

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SEO company rep says it’s illegal to link to his clients’ websites – Boing Boing

Google is on the cusp of the latest technology and some think they are about to put the Search Engine Optimization (SEO) industry out of business. Google wants to make sure users get the most relevant content at their fingertips, so they are harnessing the power of the social media. After the launch of Google+ the search engine is using social media to help determine what is, and what is not, relevant content.

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The Death of SEO: The Rise of Social, PR, and Real Content – Forbes

The article in question was about search engines and how they are undermining the FTC’s guildlines in relation to “Paid Inclusion”, specifically, Google. It was also mentioned that the author of the article (Danny Sullivan) wrote to the FTC about his concerns, and that the FTC did not respond even after a month had passed.

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On Google Earnings Call, Google Ignores FTC Definition Of “Paid Inclusion”

Security researchers at FireEye and SpamHaus have shut down a botnet called Grum whose servers were mainly in Panama, Russia and Ukraine. The people controlling the botnet quickly worked to move the command and control servers to secondary servers, but a major server in Panama was successfully shut down.

A researcher at FireEye named Atif Mushtaq said that more than 20,000 computers were still part of the botnet but that after shutting down Grum they would soon be ineffective.

Find out more details on this story at BBC News.

A recent change in the way Google indexes things may have adverse effects on search engine specialists and social media experts. Developers of iOS apps are in high demand, while .NET framework programmers are on the downfall. Google’s algorithm changes have heavily hit demand for SEO experts. Social media expert (aka Facebook and MySpace profile workers) demand has fallen drastically. Microsoft Office Word processing jobs however have had an increase in jobs, although it may be temporary.

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Tech gigs: iOS apps, HTML5 in; SEO, social media, .Net out – ZDNet (blog)

According to rule which was passed this year in G-8 summit about Intellectual Property rights (IPR). As these day’s Olympic are in main showcase, which will be held in UK soon. Many social media sites and other gathered crowd sites have eye on it, so be alert if you are using any type of content which comes in Intellectual Property Right. The main contents comes under it are using theme patents, copyright designs etc. The London Organizing Committee of the Olympic and the paralympic games (LOCOG), has its own eye on the social networking sites. In other term the word “Olympic” can not be used by any online marketing company. The trademarks and other registered themes will only be used by the journalist. This is a try to avoid the misuse of the Olympic content from the wrong people will use it for their own profits rather then in term for the well usage and appropriate information to the crowd through net.

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What You Should Know About London 2012 SEO and Marketing Campaigns – Search Engine Journal

A Mashable article by social media writer Aaron Lee lists six kinds of posts for building customer engagement via Facebook. From the article’s list, two items primarily involve images: photo albums and requests for photo captions. The latter is one of three types of direct requests, along with fill-in-the-blank posts and open-ended questions. Finally, the article discusses starting a dialogue with customers by posting quotations and sharing helpful tips.

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6 Posts That Build Engagement on Facebook

Google has finally decided to retire it’s old version of Google Analytics, a web traffic analysis tool that gives website owners detailed information on visitors’ usage patterns for free. For over a year, Google has given users the option to pick between the new and old versions of this program, but is now putting the old version to rest.

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Google Bids Goodbye to Old Version of Analytics – ValueWalk

This looks at some key points for the management of multinational SEO. 1. Monitor your overhead costs! Use micro reports to keep an eye on costs as they occur. 2. What’s driving your traffic? Monitor brand vs. non-brand visits. 3. What phrases do you have the potential to get into the top 3 results for? This is where you need to focus your effort.

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Tips For Cutting Down Overhead When Managing Multinational SEO – Search Engine Land

Google released its 2011 economic numbers stating that it had an impact to the tune of 80 billion dollars. This move brought about a few questions regarding why they felt the need to release the numbers, as most know that Google is a successful company. The numbers reported are a bit had to figure since it is reporting on figures from 3rd party companies working within Google.

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Google: We drove $80B in US economic activity last year – CNET