Search engine optimization, or SEO, seems to be becoming less popular with small businesses. The belief comes from the fact that for all the effort it takes to manage your ranking on a search engine, the results are hard to see; you don’t know if all that work produced a new customer. SEO providers seem to have left out the fact that it also matters what your website is and what it is selling is also required to attract customers, not just high search rankings.

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Why These SMBs Say No To SEO – InformationWeek

Marissa Mayer has been hired away from Google to become the new CEO of Yahoo. Now, Ms. Mayer becomes another one of the few female CEOs in the tech industry. Yahoo’s previous CEO, Scott Thompson, had resigned amid questions over him misrepresenting his credentials to work in the industry. Along with the new CEO, Yahoo’s board of directors is being reshuffled as well.

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Google’s Marissa Mayer Tapped as Yahoo’s Chief – NYTimes.com

Search engine optimization can be a difficult task. Mark Jackson writes this article using content from the “7 Habits of Highly Effective People” by Stephen Covey, showing that many of the facets from that book hold true to the work he does in SEO. From learning to be proactive and work on those things that are within your scope of control, “Sharpening the saw” and constantly looking for how to do things better, Mark gives some valuable tools for optimization of SEO services.

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7 Habits of Highly Effective SEO – Search Engine Watch

A writer humorously contemplates the copious number of spam comments he receives each day. He wonders at the poor quality of these comments and the multiple tactics used to transfer the spam past the spam-filter and the human operator. To illustrate his point that many of these are filled with strangely phrased ideas and erroneous grammar, the writer includes an excerpt of a comment he had received, which discusses what one spammer thinks will appeal “to the vanity and goodwill of people who run legitimate WP sites.”

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Large collection of default spam-comments from a slimy SEO tool – Boing Boing

Although online marketing services can help a young business reach clients, not all service providers in the field are equally competent. In an article on the Search Engine Journal site, search engine optimization (SEO) consultant Gregory Smith claims that providers relying on cheaper SEO methods can harm their clients in the long run. Smith names ways to determine a potential SEO consultant’s level of professionalism.

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Why There’s No Such Thing as Cheap SEO or Link Building | Search Engine Journal