Google is on the cusp of the latest technology and some think they are about to put the Search Engine Optimization (SEO) industry out of business. Google wants to make sure users get the most relevant content at their fingertips, so they are harnessing the power of the social media. After the launch of Google+ the search engine is using social media to help determine what is, and what is not, relevant content.
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The Death of SEO: The Rise of Social, PR, and Real Content – Forbes