The TMO Blog

The Secret of Personal Branding

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I've written a lot about branding for your clients, but do you know that personal branding is just as important to your success as a designer? You hopefully do, because personal branding is far from a new idea, but social media has made personal…
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Luxury Brands: Breaking All the Rules For Social Media

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Mostly, I use this space to talk about concerns and tips for small to medium business owners. But today, let's look at how the other half lives, so to speak. When it comes to so-called luxury brands, which means companies who sell very expensive…
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Adwords Will Soon ‘Optimize for Conversions’ By Default

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Adwords is making some dramatic changes once again. In October, Google brought back the 'Rotate Indefinitely' option for campaigns even though they didn't recommend the option themselves. Now, Google will be making campaigns not set to 'rotate…
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Matt Cutts Says Google Now Reports 100 Percent of Manual Actions

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Have you ever wondered if your site was penalized by Google through automated algorithms or a real human person? Now, you will almost always know because Google reports almost 100 percent of manual penalties. Matt Cutts, head of Google's web…
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10 Ways Social Media Can Produce a Career After College

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If you're a college student, you're using some form of social media. I say that with the utmost confidence because you're reading this, so you know how to use the Internet. However, the way you use social media should change the closer you…
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3 Easy Email Remarketing Tips You Can Try

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It is easy to underestimate the power of emails to create conversions. However, sending the right email at the right time can actually increase sales dramatically. If done well, a single automated email can increase sales by 10%. Here are three…
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Tips for Typography

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  There are infinite ways to approach typography, and you will see just about every imaginable strategy across the internet. Some go over-the-top with their typographic choices, and some, either out of ignorance or laziness, underwhelm…
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SEO for Siri [Infographic]

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When Siri was announced with the iPhone 4S, it didn't bring about a revolution in search activity on phones. Most still search by typing keywords into Safari or Chrome. However, gradually, Siri and mobile apps are changing search habits and…
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Responsive Design – Which Approach Do You Use?

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There is more than one way to do responsive web design. The most prominent seems to be adaptive web design, which is more rigid and structured because the elements of the site only change when reaching different breakpoints. Just because bloggers…
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