Sometimes it is clear when you need a redesign. For example, if your site is still using Flash, it isn’t viewable on many smartphones, and you definitely should consider redesigning.

Other times, it can be less clear. Sometimes even bad designs are meeting the needs of your client, so it can be hard to give a good reason why they need a design. Why pay money to improve something that is working at the time?

Usually the reason most designers cite for needing a redesign is to make their site “look better.” This isn’t really a viable reason for clients however. Kendra Gaines, writer for Webdesigner Depot, has a different argument for redesigns that your clients will love.

Redesigns aren’t only a way to offer clients the latest design trends or “make things look better.” Redesigns can be a way to entirely revitalize a brand or business. A redesign can be enough to breath new life into a business or brand that might be stagnating.

Gaines uses examples from business such as Keds, who subtly redesigned their product line to re-invigorate their popularity, but doesn’t tend to connect the ideas to web redesigns. This is interesting because Webdesigner Depot just did a massive redesign of their webpage.

The website redesigned to a responsive web layout allowing their content to be available on all platforms, but it also helped refine their image. The site seems more efficiently laid out, and they have made social media buttons readily available at all times.

This redesign acts as the perfect example of what you should be thinking when trying to redesign for a client. The site was brought up to date with the current design standards, as well as adding usability features that are great for users, but they also used the opportunity to help refine their brand as a whole.

When you are preparing to do a redesign for any brand, try to remember these ideas. If you are just trying to add the newest trendy features to a site, all your work will be undone when the next wave of features hits the industry. If you subtly try to help the brand define itself, your work will be making a lasting impact on the company in a positive way.

 

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