The TMO Blog

Real World Example of AdWords’ Importance

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Meet Paul Downes. He owns his own woodworking shop, which specialized in cabinets and conference tables. He contributes regularly to the New York Times small business blog and recently shared a crisis that surely will or has affected many small…
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What Is So Important About Tags?

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Most bloggers know how important tagging is. Tags allow you to retain a similar structure across almost all blogging platforms, unlike categories. What may be surprising however, is the amount of freedom tags give bloggers also leads to them…
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App Center Could Soon Allow Ads

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Facebook recently made it possible for users to search specifically in its App Center. You can search by an app's title or by generic keyword. Josh Constine of TechCrunch suggests that this could open the door for ads within the App Center. Though…
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The 5 Most Common Mistakes on Landing Pages

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You can do a lot of different things with landing pages, be it selling something, encouraging visitors to subscribe to a newsletter, or trying to get people to sign a petition. No matter which of these goals you have, you are ultimately trying…
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Don’t Scare Away Customers By Over Marketing

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There are so many options to personalize and remarket ads to your potential customers online, you may actually be annoying those consumers and driving them away. No one wants to see ads tailored to them on every site they visit, all asking them…
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The Could, Would, and Should Budgets for Search Marketing

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  How much should you budget for paid search? You have a lot of options, but you obviously want the one that will get you the most bang for your buck. Bill Hunt, columnist for Search Engine Land, offers three options for how to think…
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Cyberbullying Presents Danger To Youths

Cyberbullying has made headlines across the country recently and with good reason. Suicide is the third leading cause of death for those age 15-24 and many of those deaths stem from bullying. School districts across the country are standing…
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The Secret of Personal Branding

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I've written a lot about branding for your clients, but do you know that personal branding is just as important to your success as a designer? You hopefully do, because personal branding is far from a new idea, but social media has made personal…
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Luxury Brands: Breaking All the Rules For Social Media

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Mostly, I use this space to talk about concerns and tips for small to medium business owners. But today, let's look at how the other half lives, so to speak. When it comes to so-called luxury brands, which means companies who sell very expensive…
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