Maintaining an entertaining and engaging social media presence can be great for your business. Unfortunately, there are a lot of potential missteps that can also severely hurt your business.

Lewis Howes has a full list of what to avoid on social media at Entrepreneur, but here are the highlights.

Mostly, just use common sense. Post things that are interesting and grab people’s attention, but never even flirt with the line and post possibly objectionable or offensive material. The idea is not to alienate any portion of your audience. That includes staying out of possibly damaging photos.

Basically, once you connect your business to your social media profile, it is no longer yours for personal use. You are representing your business and your brand, so be smart and conduct yourself as you would with your most important clients watching.

Also, be active. Reply to those that take the time to reach out to you and reach out to others. Give credit, comment, promote and generally be a part of the social media scene. Your profile isn’t attracting anyone just sitting there, it has to be doing something.

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