When it comes to improving organic search rankings, business owners will do anything to get ahead. That’s why so many wonder whether using AdWords and being paying Google customers will help their rankings or not. Matt Cutts, Google’s Web Spam boss, says it does not.

Cutts participated in a Google Webmaster Q&A in October and explained that Google attempts to be as fair and even as possible, regardless who they’re dealing with. This means that those that pay for AdWords and those that don’t get equal treatment.

Check out some of Cutts Q&A session at the iNeedHits blog.

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