The TMO Blog

Who Is To Blame For A Failed SEO Campaign?

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When things go wrong with an SEO campaign, it puts everyone involved in a tricky position. The first step is obviously to figure out what happened and who is responsible in order to fix the problem, but pointing out who is responsible for failure…
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Running A Facebook Competition? Do Your Homework

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Running a competitions through your Facebook page can be an effective way to build your audience and enhance brand recognition. But that's only if you do it correctly. Neville Luff posted a list of concerns at Business2Community that you need…
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How To Avoid A Penalty From The New Penguin Update

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The entire SEO community is bracing themselves. A new Google Penguin update should be here any time, and it is looking like it will be quite a big deal. Supposedly it will be much more brutal than the already merciless update that came last…
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Does Your Follower Count Increase Your Ad’s Efficacy?

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You may have already noticed ads with a company's number of Google+ followers noted at the bottom of them. This is a new feature from AdWords Enhanced Campaigns and one that you, like I did, might be wondering about. Does it really make that…
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When You Shouldn’t Suggest A Redesign

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Everyone hopes their next website design work is going to be a big project. Steady income for months and a full website redesign are much more attractive than improving some small aspects for a company before looking for another client. But,…
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The Difference Between Penguin and Unnatural Links Penalties

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With all of the different ways Google can penalize you these days, it is easy to get confused about what you need to do to fix your mistakes. Between Penguin, Panda, Unnatural Link Penalties, and Manual Penalties, there are more ways to get…
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Don’t Be A Stalker On Social Media

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There's a legitimate concern when marketing your business through social media that you will overstep your bounds and actually turn off users while you're trying to attract them. Remember, in today's climate, people don't trust and simply don't…
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Knowing What SEO Risks Are Worth Taking

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Every successful business or person has had to take risks to get where they are, but they normally downplay the stress and preparation that are involved in taking those leaps. It is natural to be worried, but with the proper forethought and…
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Facebook Ads Know Your Offline Buying Habits

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Facebook has long struggled with how to monetize the site without alienating its users. Though there have been many outspoken critics at every new ad update, for the most part the number-one social networking platform has done an admirable job.…
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