The TMO Blog

Keys To Using Long Tail Keywords

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You've probably read plenty of articles, including some on this blog, that have informed you how important your keywords are to your PPC advertising campaigns. If you're using short, broad, generic keywords, however, you're missing out on a…
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Making Responsive Design Easy With Just a Few Tools

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You've heard all about the pros and cons of responsive web design. You know it creates a consistent experience across different devices, and how it will save you from developing many different versions of the same site, but you've also heard…
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What To Do After Your Manual Penalty Is Removed

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Here's a theoretical scenario: You've been hit with a manual penalty from Google. You take all the time and effort it takes to complete a link audit and remove all the bad links you've accumulated, and made sure your link profile doesn't look…
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Turning Your Icons Into A Web Font

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Icons are essential for web design, especially when it comes to navigation. But, a problem comes with these icons. They look great at their normal size on a website, but as soon as you start pinching and zooming on a mobile device, the begin…
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Don’t Fear, Google Indexes (Almost) Everything

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There is a misconception amongst a small few that Google only wants the absolute best websites and they don't index websites they think aren't worth their time or space in their index. In reality, this is far from the truth. Google is always…
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Bing Fires At AdWords ‘Enhanced Campaigns’

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Bing Ads is the clear runner-up in to AdWords in the search engine advertising game, but they've seen a way to set themselves apart and give users something AdWords is not. Recently, Bing jumped on AdWords introduction of 'Enhanced Campaigns'…
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Matt Cutts Explains Gradual Ranking Changes

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Many website owners and SEOs have seen it happen. Your website is getting going, and Google is responding to your content with decent initial rankings. Everything seems fine, then gradually your ranking starts plummeting with no explanation. You…
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Getting to Know Parallax Scrolling

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Parallax scrolling was on almost everyone's list of predictions for this year, but the community has been oddly quiet on the topic for a little while, most likely because it requires more finesse than many of the other trends on the tips of…
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3 Steps to Take Before You Start Your Local SEO Strategy

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Years ago, all a local business had to do was build a lot of links and their business would show up on the first results page. SERPs have gotten much more competitive in that time, and Google has introduced a strict local algorithm, so now…
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