Running a competitions through your Facebook page can be an effective way to build your audience and enhance brand recognition. But that’s only if you do it correctly. Neville Luff posted a list of concerns at Business2Community that you need to be aware of to make sure you get the most benefit out of your Facebook contest.

Have you read through Facebook’s terms and policies and page guidelines? Probably not, but not doing so could lead to Facebook shutting down your contest. For example, requiring a like or share to win is frowned upon. And you must use an app for your promotion.

Now, if you follow Facebook’s rules, your contest won’t be embarrassingly shut down, but will you get the most out of it. Be sure you promote it properly. Too many times, a business assumes simply having a contest will attract attention, but if you’re going to go to the effort of a giveaway, go the extra mile to make sure as many people know about it as possible. You need to have a plan in place to promote your contest, as well as on to actually execute it.

Finally, give away something relevant to your company. We all love Microsoft products, but are you really getting more customers because you gave away an Iphone? If your prize gives the winner access to your services, you are building your customer base and those who register will actually be users interested in what you do.

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