The TMO Blog

What is Hotel SEO?

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Everybody talks about SEO as if it is a monolithic entity. At most, you might hear conversation about local SEO and every few weeks someone will chime in to remind us about international SEO, but the vast majority of the dialogue just refers…
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Is There Such Thing As a 10 Minute PPC Workday?

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We all have busy days where we seem to be running from the minute we get up, but as PPC managers, we can't just ignore our campaigns for a day. There are many aspects of a campaign that have to be tweaked and worked with on a daily basis. Wouldn't…
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How Does Google Handle Legally Required Duplicate Content?

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Duplicate content has always been viewed as a serious no-no for webmasters and search engines. In general, it is associated with spamming or low-quality content, and thus Google usually penalizes sites with too much duplicate content. But, what…
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Why Aren’t We Talking About Design For Tablets?

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There is a big push recently to ensure that websites are optimized for mobile devices, especially after Google has openly stated they plan to begin punishing sites that don't properly accommodate mobile traffic. There are really two solutions…
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New Tool Gives Marketers Some ‘Reddit Insight’

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Social media marketers have been aware of Reddit for a long time, and many have even tried to take advantage of the large community. But, the site is notorious for rejecting any attempts to disguise marketing, not to mention being confusing…
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At What Point Does Linking Domains Together Become a Linking Scheme?

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It isn't uncommon for webmasters or SEOs who operate numerous sites in a network to ask how many of them they can link together without bringing down the ax of Google. Finally that question made its way to Google's head of Webspam who responded…
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Why Are Designers Upset About Creative Cloud

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For the past decade or more, Adobe and Photoshop have been staples in the vocabulary of any designer. Adobe has been by our side constantly upgrading, and draining our wallets, but not really causing much of a stir. Not even the Flash vs. Apple…
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Google Begins The Forced Upgrade to Adwords Enhanced

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Yesterday was the big day. July 22 marked the deadline for the roughly 2 million Adwords campaigns that have held out on converting to Adwords Enhanced and will be automatically upgraded. Google had blatantly stated the that yesterday was a…
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The Newest Penguin 2.0 Refresh is Here

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Despite telling us that Google would no longer confirm when new Panda updates occur, they announced today that they were rolling out a new update that is "more finely targeted" than the original release of Penguin 2.0. Unlike many Penguin…
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