The TMO Blog

The Best Metrics For Successful Marketing

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Metrics are an essential part of every online marketer's life. They are an absolute necessity for knowing exactly how your campaigns are performing and how you can best make improvements. It may be of some surprise however that these metrics…
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6 Tips for Getting Your Brand on Instagram

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Everyone knows about Facebook and Twitter, and even the smallest business owners tend to feel like they have a pretty good idea what they are doing on the two biggest social media platforms. But, some social media isn't as easy to understand…
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The iPad Still Dominates Tablet Traffic

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Last week, Apple announced their new iPads, the iPad Air, a thinner, lighter, and more powerful version of their full-size tablet, as well as an updated iPad mini with Retina Display. The broad public response to Apple's latest products seems…
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Why Do You Need A Designer and a Developer For Your Site?

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Most people may not know this, but web design has two distinct sides. You'll notice this when you begin to build a site and learn you need to hire a designer and a web developer, or one of those rare few who are great at both. But, what does…
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Matt Cutts Says More Indexed Pages Doesn’t Always Lead To Better Rankings

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If there is one way to concisely explain the changes Google's search algorithms have gone through in the past couple years, it would boil down to "bigger is not always better." Gone are the days that you can jam as many keywords as you could…
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Could Bing Ads Be Better For Small Businesses?

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Just as with search, when we talk about PPC advertising, we almost naturally shift the majority of our attention to Google and their AdWords advertising platform. It makes sense on the surface, Google receives a significantly higher volume…
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Google Tests Banner Ads For Branded Searches

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Last week some people began noticing that large banner ads were appearing on Google for a select few branded search results. This test of huge banner ads has caused quite a bit of a stir across the internet, especially because it seems to break…
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4 Ways Responsive Design Is Great For SEO

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Now that the dust has settled after some extended debate, it seems clear that responsive design is here to stay. It won't last forever, but it certainly isn't a flashy trend that is going to fade away soon. It makes sense responsive design…
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4 Reasons You Should Be Including Infographics in Your Content Strategy

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If you've spent much time online in the past year or two, it is almost certain you've come across an infographic. They are highly enjoyed by the public, as well as being educational. This is why more companies and content creators are using…
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