Google Rolls Out New Card Layout For Local Listings

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A few weeks ago, select Firefox users noticed a new “card” layout in the About page for local listings. Beginning Tuesday, it appears the layout has begun to roll out world wide. Mike Blumenthal explained the new layout, saying:

The big difference is that the page now can be displayed in either a single, two or three column layouts depending on browser window width as opposed to the current fixed two column display. Reviews will now follow the same columnar structure as the rest of the page and will not be limited to a current one column display. While this view is not yet visible in mobile, one assumes that if the view were to become universal it would likely push to mobile as well.

The page adds three iconic based calls to action near the top; review, directions & photos. The review summary has been moved up the page and photos have been moved down the page. Geo information including street address, category, hours, description and map are now consolidated into a single card near the top titled “Contact Information. “Similar Places” from around the web no longer show and “reviews from around the web” have been moved up the page to be nearer the top.

But, with the change has come an issue with reviews, at least temporarily. As of Tuesday, the number of reviews listed in the information for local businesses has dropped or begun to show wildly inaccurate review counts. It is unclear whether the actual reviews have disappeared or whether the counts are the only aspect to be affected, but users are reporting as much as a 30 review count drop. It is safe to assume the issue will be resolved quickly as the new layout is ironed out.

You can see the new layout below:

New Local Layout

Source: Mike Blumenthal


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