The TMO Blog

Report Shows Engagement is Down Everywhere Except TikTok

Facebook, Marketing, Social Media Marketing

A new report on social media engagement suggests we may be past the peak of social media marketing, but TikTok's rates provide some hope.

Bing Is Limiting Its AI Following Rocky Rollout

AI, Microsoft, SEO

After an… interesting rollout, Bing is making some changes to its much-talked-about AI chatbot. As the company announced yesterday afternoon, Bing will limit users to 50 questions per day and 5 questions per session to rein in the new system. Since…

Google Releases New Guidelines For Links

Google, News, SEO

Your link profile is a crucial factor for ranking a site highly in search, so it is always big news when Google tells us what it looks for in links.

TikTok Adds New Targeting and Boosting Options For Promoted Content

Advertising, Social Media Marketing

TikTok is expanding the ways brands can turn their TikTok content into ads with new targeting and boosting features for promoting posts.

Microsoft Reveals Their New AI-Powered Search Engine That’s “Stronger Than ChatGPT”

Microsoft, SEO

In a closed-door presentation at the Microsoft offices, the company revealed it would be integrating ChatGPT’s AI capabilities into Bing and Microsoft web browsers. Introducing the new feature, Microsoft CEO reportedly told event attendees…

John Mueller Makes It Clear How Google Feels About Negative SEO and Inappropriate Link Disavowal

Google, SEO

John Mueller recently clarified what Google thinks about marketing agencies that offer negative SEO linkbuilding services or link disavowal services.

TikTok Employees Can Boost Videos To Go Viral

Social Media Marketing, Video

Several current and former employees reported that some TikTok employees have access to a “heating” button which overrides the platform’s usual algorithm to ensure as many users can see content as possible.

Google Says To Use Multiple Signals To Get Dates Right In Search Results