The TMO Blog

Facebook Makes It Easier To See If Your Ads Are Driving Sales

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Facebook is making it a lot easier to measure the amount of new business you get from ads on the social media site, according to a new announcement from the company.   Facebook has always made it easy to see how your ads are performing…
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Long Loading Times May Be Costing You

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Do you know the fastest way to lose potential customers on your website? You might think it would be by creating a page with poor usability, illegible text, or you could get creative and put offensive images on your front page. No matter your…
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Facebook Continues to Lead Social Traffic Referrals

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Over the past year, more than a few people have predicted the death of Facebook. They cite the shrinking number of teens signing up for the social site and the increasing difficulty for brands to get organic exposure as proof the end is near.…
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Pinterest Is Trying to Woo Male Users With Gender-Based Search Results

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While Pinterest has quickly become one of the most popular social media sites around, it is no secret that the company struggles to attract men. The problem is so widely known, Wall Street Journal profiled the company’s attempts to bring more…
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New Facebook Tool Helps You Target Your Ads For Super Bowl XLIX

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The Super Bowl is quite possibly the biggest single day for advertisers. There aren’t many other times you’ll hear anyone proclaim they are watching something “just for the commercials.” But, it has always been difficult for online marketers…
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Former Google Employee Frederick Vallaeys Shares His Secrets For AdWords Success

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If anyone can tell you the secret to finding success on AdWords, it would be Frederick Vallaeys. Vallaeys was one of the first 500 employees at Google, and he spent over 10 years establishing AdWords as the hugely powerful platform it is today.…
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Google Is Sending Mass Warnings To Sites That Aren’t Mobile-Friendly

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Google has been aggressive about encouraging webmasters to make their sites more mobile-friendly, and it appears they will only become more strict in 2015. Google has started sending mass notifications to webmasters whose websites are not appropriately…
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8 SEO Trends You Should Know in 2015 [Infographic]

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SEO is an essential part of growing your business online, but it can often seem impossible to keep up with the constantly changing trends and policies. With the never-ending changes coming from Google and the other major search engines, you…
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New AdWords Metric Helps You Understand How Your Ads Are Driving Store Visits

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Online marketers love tracking and evaluating their campaigns and business owners love knowing their marketing is successful. Unfortunately, tracking is only able to capture so much information. For example, until recently it has been nearly…
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