Every year, Moz publishes a complete review of the search ranking factors that most influenced the search results pages for the year. Now, they have released their latest study, which they say is the largest they have yet to do.
The study attempts to lift the veil on Google’s search ranking factors by surveying industry experts and using correlation studies to measure the search results and rankings. This year, Moz interviewed over 150 leading search experts, as well as using data from their own correlation studies and data from SimilarWeb, DomainTools, and Ahrefs.
The most notable finding from the new study is that, despite continuous cries of “links are dead”, links to the domain and page level are still the highest ranking factor for Google. The lowest factors included in the study were social metrics, TLDs, and basic on-page markup such as schema.
The infographic below summarizes the findings of the study, but you can also see the full study for more in-depth details.