Bing is officially expanding their ad format selection to include app install ads in a pilot program open to all US advertisers. These ads are designed specifically to drive users to install apps when searching from their mobile devices. The new format isn’t exactly revolutionary. Google has offered similar adds which directed searchers to the […]
Facebook has been expanding their advertising service across every aspect of their platform for years, but one area has remained completely ad-free for users despite this – until now. Facebook has officially launched ads within its Messenger app with ad bots. The company has been testing sponsored messages since April, and now it has announced […]
As announced last month, Google is officially making its first step towards the launch of mobile-first indexing with the test of its mobile-first search index. The company confirmed the testing has officially started via its company blog: “Although our search index will continue to be a single index of websites and apps, our algorithms will […]
The Accelerated Mobile Pages project says it has made its stripped-down superfast mobile pages even more versatile with the ability to support forms in AMP HTML. AMP uses a simplified version of HTML to provide pages faster than usually possible on mobile devices – where speed matters most to users. However, the format offers limited […]
Mobile internet usage has been steadily gaining ground for years, and just last month it hit another milestone. According to a press release issued yesterday from StatCounter, mobile and tablet internet usage has finally exceeded total desktop usage for the first time ever. Last month, mobile and tablet devices made up 51.3% of total internet […]
Want to get the most out of your social media efforts? There is no one-size-fits-all method that is guaranteed to give you success across every platform like Instagram, Facebook, and Twitter. Each platform has its own demographics and user behavior that means you must adapt to make sure you are striking when the iron is […]
Not all that long ago, Vine was one of the fastest growing social apps on the market. The app made its name with short looping videos and a large community that took advantage of the medium to create comedy and even frights. Since being acquired by Twitter, however, the app has gradually lost its place […]
A new study published by ad tech company Fluent shows the holiday season is looking to be more mobile than ever. According to the report, nearly 40% of all US consumers are already planning to make at least one purchase this holiday season from a mobile device. Unsurprisingly, younger consumers appear to be more likely […]
Just last year, Pinterest announced it had reached over 100 million active monthly users – a huge milestone for one of the fastest growing social platforms around. Since then, Pinterest has grown its user base by over 50 percent, reaching 150 million active monthly users, according to a recent announcement. The new numbers show Pinterest […]
Google is making a huge change to their search engine that could have huge implications for the future of search. Until now, Google has maintained a single search index, which cataloged the entire web for Google’s algorithm to sort through. However, that will be changing soon as Google’s Gary Illyes announced the search engine would […]
