This past July, Google began rolling out expanded text ads to advertisers everywhere. The intention is to eventually replace the standard text ads offered by Google with the new, longer versions. But, it looks like some advertisers are taking longer than expected to get adjusted to the new ad format. When expanded text ads were […]
How many times have you spent several minutes, maybe even hours, planning and scheduling the perfect post to social media, only to receive a torrent of hate in response? I don’t mean disgruntled customers voicing a complaint. I mean the abusive, hateful, and often vulgar comments that flood social media posts from brands, celebrities, and […]
They say word-of-mouth is the best advertising a business can have. The same could also be said for the online version of this: user reviews. There are few better ways your company can earn the trust of potential customers than showing how much other customers have enjoyed your services or products. Now, Google is giving […]
Twitter’s video features have been a hit with users, including Periscope, the Twitter-owned live streaming platform. However, the company has struggled to find ways to monetize visual content. This week, Twitter announced it was launching several changes to make it easier for advertisers to reach video audiences and creators to monetize their content. For starters, […]
Your site’s speed on mobile devices will soon be a factor deciding how many people see your Facebook ads, according to an announcement from the social network this week. In Facebook’s words: “Over the coming months, we’re working to improve ad experiences for people by considering website performance and a person’s network connection in our […]
Facebook Offers have been around since 2012, allowing brands to distribute coupons to users for special promotions. However, they never really took off like many of Facebook’s advertising features. The social network is trying to turn that around by improving Offers to make it easier for people to find, save, and redeem coupons, especially from […]
Twitter has introduced a new way for users to get in touch with your brand directly from your website with the Message button, as the company announced in a tweet today. The button can be embedded on any website and allows anyone with a Twitter account to direct message you with just a single tap. […]
Has your brand or business been using large pop-ups to gather email addresses or asking people to like you on Facebook? You might be in trouble with Google if you don’t change your site soon. Google has announced it will begin to penalize sites with intrusive pop-ups or interstitials starting January 10, 2017. As Google […]
Early this year, Google took advantage of the US Presidential election to test a new feature allowing candidates to publish messages straight to the front page of search results. Then, in March, the company expanded this test to include a tiny number of small businesses. Now, Google is widening their tests yet again – increasing […]
Instagram is still typically thought of as a niche social platform. But, with over 300 million daily active users and counting, the Facebook-owned app is far from a scrappy upstart. It’s a hugely popular platform that is still being overlooked by advertisers and brands. Brands that incorporate Instagram into their social media strategy have been […]
