Since Periscope launched, it has been a minimalist affair. The app allows you to livestream video from a smartphone, and watch from any device (though only mobile users can comment or “heart” videos). That’s basically it. The company has added a few basic features like the ability to search and save videos, but it has […]
Have you ever given a marketing company control of your Google My Business accounts and listings so they can help manage your local marketing? Have you ever tried to get your account bad after you decided to part ways? It has been notoriously difficult and time-consuming to regain ownership of your Google My Business listings […]
How long does your website take to load? If it takes more than three seconds, you’re likely losing more than half of your visitors. It is no secret that everyone wants everything as fast as possible. That is especially true on the web. The faster your page loads, the more people will stick around and […]
As part of its #NoHacked campaign to raise awareness and prevent site hacking, Google released its latest annual review of hacked sites this week. As the data shows, site hacks will continue to be a major issue for webmasters for the foreseeable future. From 2015 to 2016, the number of hacked sites grew by 32%. […]
Google is putting the spotlight on local businesses in search results with a new location extension ad format rolled out across AdWords this week. The new format includes big photos, store location and information, as well as typical ad features like an attention-grabbing headline and ad copy, as you can see in the example below. […]
With Google’s extensive personalization of search results for users, it has gotten harder and harder to tell when a major shakeup happens thanks to changes to Google’s algorithms. That hasn’t stopped people from guessing a major algorithm shift has occurred when they notice significant changes to how sites are performing across the board. This happened […]
Pinterest has made visual search a fundamental part of their service, letting users find products and objects based on similar photos. Now, it is bringing visual search to its Chrome browser extension, which lets you search for images without ever visiting Pinterest. After installing the extension, all you have to do is hover over any […]
Every few weeks I hear an influential figure in marketing talk about some new, creative strategy for reaching millennials. “You need apps!” “You need to be on this social platform!” “Cat Pictures!” “Video!” Sure, these can all work when done right, but it raises a question: Are millennials really that hard to market to? As […]
Remember when Facebook Likes meant everything when it came to getting exposure on the largest social network in the world? Well, these days it’s all about Loves. Or more specifically, Reactions. Facebook has announced it is now giving more exposure to posts that get more Reactions – Love, Haha, Wow, Sad, or Angry – rather […]
The celebrate the one year anniversary of the rollout of Accelerated Mobile Pages (AMPs), Adobe Analytics released data showing just how much the stripped-down ultrafast mobile pages have grown in use. Accelerated mobile pages are designed to deliver content to viewers as quickly as possible. Instead of loading within full versions of the website (with […]
