Every few weeks I hear an influential figure in marketing talk about some new, creative strategy for reaching millennials. “You need apps!” “You need to be on this social platform!” “Cat Pictures!” “Video!”
Sure, these can all work when done right, but it raises a question: Are millennials really that hard to market to?
As Thomas Sychterz, CEO of LaunchLeap, puts it, “[Millennials] get treated like some sort of hyperactive group of wild gorillas: powerful, unpredictable and difficult to pin down. The reality is quite different and simple.”
To show this, LaunchLeap, a Montreal-based consumer research startup, surveyed 18 – 35-year-olds about their internet and advertising preferences. The results definitely differ from what many would expect. Millennials aren’t as averse to more traditional forms of marketing as you’d think.
“Millennials are open to connecting with brands, drawn to bite-size content (paid or not) and intrigued by new information, product-wise. However, the main caveat is that it all needs to get done in an ergonomic, digestible and fluid manner.”
See the results of LaunchLeap’s survey in an infographic published on AdWeek below: