Everyone knows social media is fickle. You can share something you think is great and get no response, while an offhand post that you threw up blows up with likes, comments, and shares. So what makes the difference? Of course, there are countless reasons that some things perform better than others on social media, but […]
Single-page websites have taken over the internet lately. More and more businesses are choosing to streamline their sites to get straight to the point, and newer brands are opting to avoid paying to create a dozen or more pages. The question is whether single-page websites are actually good for you and your brand. Admittedly, there […]
Since their launch, Google’s Accelerated Mobile Pages (AMP) has been gradually growing in popularity and functionality. More than 2 billion pages now utilize the stripped-down and sped-up content system, and a new survey shows users are also responding very well to AMP. A poll conducted by 9to5Google indicates that more than half of all internet […]
One of the biggest hurdles keeping advertisers has always been simply making ads for the platform. While you can use the same horizontally-oriented videos for YouTube, Facebook, Instagram, and more, Snapchat has always demanded that you use vertical videos only. Typically, that meant creating a video specifically for Snapchat from scratch. That changes […]
AdWords has launched a new feature allowing advertisers to remarket search ads to anyone who has watched their videos on YouTube, making it easier to funnel potential leads toward converting. YouTube already lets advertisers remarket YouTube ads to people who have interacted with their channel, but the new change allows you to use the same […]
Google has made it easy for businesses to tell users what accessibility features they provide before they ever visit the store with their latest addition to Google My Business listings. Now, you can add accessibility information about your business or search for places which provide accessibility features like wheelchair ramps and wheelchair-accessible parking. You can […]
Snapchat has quickly become one of the most popular social image sharing platforms around, breaking out of its teen-centric image to reach a wide audience of users. With this growth, the platform has also made extensive changes to make it easier for brands to connect with users. This week, the company released one such new […]
In an increasingly mobile world, the speed of your website can be a major make-or-break point for any business. Estimates suggest most sites lose half or more of their visitors just while their page is loading because people aren’t willing to wait around. So, how can you fix your site and make it lightning-fast? Google […]
Analytics is an essential way to measure the effectiveness of your ads, but traditionally your results are kept in isolation. The only thing you have to compare against is past results. Bing is changing that, with a new way to compare the results of your ad campaigns against how your competitors are performing. These new […]
Wish you could put personalized messages into search results? Until now, the only way for you to get a specific message out to people finding your business was to send out tweets popular enough to get included or to publish paid search ads. That’s all changing now, though. Google released a new feature this week […]
