Google Accelerated Mobile Pages

Since their launch, Google’s Accelerated Mobile Pages (AMP) has been gradually growing in popularity and functionality. More than 2 billion pages now utilize the stripped-down and sped-up content system, and a new survey shows users are also responding very well to AMP.

A poll conducted by 9to5Google indicates that more than half of all internet users prefer to click on AMP content over regular links to full content hosted on your website.

The question posed by Justin Duino from 9to5Google asked: “Are you more inclined to click on an AMP link than a regular one?

With almost 1500 responses so far, 51% of people say the “Yes, I prefer the stripped down versions of websites when reading something.

The other responses include:

  • No, if I want to read something, I will open the link whether it’s AMP or not – 24%
  • No, I prefer loading the entire website – 13%
  • Yes, but only when my device is using mobile data and I don’t want to load a full website – 9%
  • Other – 2%

Of course, informal online polls are hardly considered incontrovertible proof. The results are open to interpretation and informed by numerous factors. For one, the people who frequent 9to5Google’s site are more likely to be tech-inclined and informed about the latest news and features in search. They also likely view Google in a more positive light than the average person.

Still, there is plenty of evidence that content producers and brands love AMP, but there’s been little effort to actually ask users how they feel about the format. Based on this, they are largely in favor of the stripped-down content that lets them get straight to what they clicked on with as little loading time as possible.

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