AdWords has launched a new feature allowing advertisers to remarket search ads to anyone who has watched their videos on YouTube, making it easier to funnel potential leads toward converting.
YouTube already lets advertisers remarket YouTube ads to people who have interacted with their channel, but the new change allows you to use the same list of people to show search ads to them as well.
Setting up your search ad retargeting can be done by logging into AdWords and navigating to Shared library > Audiences > New video remarketing list.
From there, you can select which type of interaction you want to use to decide who to retarget to, including anyone who has viewed any video, liked a video, or left a comment.
Thanks to this, you can show ads specifically to people already familiar with your brand and what you offer, letting you re-connect with them any time they search for a relevant keyword for your business or industry.