Yesterday Twitter revealed that it has lost approximately 9 million monthly users in its latest quarterly report. In most cases, such a drop would be considered a huge red flag. However, the company was not only anticipating the decrease in users but sees it as a sign that the platform is improving. Since its earliest […]
Facebook is cracking down on brands using its advertising platform to mislead or trick users with “malicious advertisements”. As the social network announced this week, it is reducing how often it shows ads it believes are “clickbait” or mislead users, if not outright rejecting them. As Facebook’s self-serve ad platform has grown, it has encountered […]
For the first time since its release in 2016, Pinterest is making major changes to its self-serve Ads Manager, including dynamic pricing and stock information. All the changes coming to Ads Manager Perhaps this biggest change is a new step-by-step campaign set-up tool that will walk advertisers through picking a business goal, customizing their audience, […]
Facebook is launching a new tool, called Creative Compass, aiming to help advertisers predict how well their ads will perform. Creative Compass will assess your ads by examining key elements and scoring them on a scale from “low impact” to “high impact”. Specifically, the tool will evaluate: Noticeability Brand association Brand fit Message comprehension Believability […]
Facebook is launching a new feature for all Pages that allows you to publish pre-recorded “live” videos. That may sound contradiction, but the new “Premieres” feature brings the best of Facebook’s live video and pre-recorded video features into one convenient package. The biggest benefit of the premiering pre-recorded videos is that you can get the […]
Google is some small changes to Google My Business Posts that could affect visibility. Google Posts Go to the Bottom A number of people have observed that Google Posts have been moved within knowledge panels, getting shifted down reviews and other business information. Barry Schwartz gave an example of just how significantly the change demotes […]
Facebook is finally allowing all advertisers to run ads during users’ Stories. The social network has been allowing a limited number of brands across three countries to create ads that appear during Stories published on the site since May, but this is the first time the company has expanded the option to smaller businesses. Notably, […]
Pinterest is expanding its Shop the Look Pins to all business accounts. Shop the Look Pins aren’t exactly a new type of Pin but instead is a tool that allows businesses to tag products in photos to provide a seamless shopping experience. The tool was previously exclusive to big brands who purchased advertising through […]
Twitter is trying to bring back the good old days when you could explore your feed chronologically. The social platform announced it has changed how the option to “Show the best Tweets first” function, removing the “In case you missed it” and recommended Tweets from people users aren’t following. By stripping all this away, it leaves […]
Twitter is following Facebook and Instagram’s lead by prioritizing live streams in users’ feeds. The social network announced it would begin bumping live streams to the top of users’ timelines while the streams are active. This means anytime someone you are following begins streaming, you will be able to see it automatically at the top […]
