A new survey sheds some light into the real reasons why consumers like, share, and follow brands on social media. As Yes Marketing reports, their survey of 1,000 consumers reveals: 63% of consumers follow retailers on social to learn about sales. 60% follow retailers to keep up with new products. 29% follow to show support […]
LinkedIn has released a new ebook aimed at helping social media managers market their businesses across the platform. It also contains some very interesting stats that make a strong case for why you should consider including the platform in your array of social media channels. Specifically, the ebook includes the following statistics across three categories: […]
Facebook is making a major change to how it handles advertising budget optimization. While it may lead to better ad performance, it also gives you less control over your ad campaigns. Starting in September, Facebook will make all ad campaigns use campaign budget optimization. In plain English, this means that you will only be […]
A new survey of US consumers has some surprising findings about what customers expect out of business websites. The results from 1,013 respondents between the ages of 18-60 show that consumers have high expectations when it comes to how frequently your website is updated, what features are implemented, and how you are advertising your business […]
LinkedIn is working to make itself a worthwhile advertising platform for brands, and that includes launching new targeting options for advertisers. Starting over the next week, advertisers will be able to target ads on LinkedIn based on users’ professional interests and behavior. As the company says in their announcement: “We’re excited to announce interest targeting […]
Twitter wants to help you plan out your marketing for the year with a new, free calendar with tips and ideas for your 2019 marketing strategies. The calendar identifies the biggest, most hotly anticipated events of the year so you can plan your marketing ahead of time. Additionally, Twitter provides some extra motivation to tweet […]
GoDaddy is one of the most popular hosting providers for small businesses, but it appears the hosting service may also be making changes to sites on its platform which could significantly slow or break sites entirely. The service is injecting a piece of JavaScript code as part of its Real User Metrics (RUM) technology, which […]
A lot of people have come to think of search engine optimization and content marketing as separate strategies these days, but Google’s John Mueller wants to remind webmasters that both are intrinsically linked. Without great content, even the most well-optimized sites won’t rank as high as they should. The discussion was brought up during a […]
Instagram has launched a new feature that makes it possible to share posts across multiple accounts simultaneously. Currently only available to iOS users, the feature allows account managers to share a post to two or more of their accounts without the need for duplicating posts or creating multiple versions for each account. “We are rolling […]
Google has allowed users to message businesses through their Google My Business listings since July of last year, but you’d be forgiven for not noticing. The prompt is typically just a small button that can be easily overlooked among all the information filling up a GMB listing. Now, however, it appears the search engine […]
