Yesterday we reported on the mass hijacking of thousands of Google+ Local listings. In short, over a short period of time a huge number of hotels with business listings for Google Maps and Search. The story was broke open by Danny Sullivan from Search Engine Land, who attempted to track down the source of the […]
If you’re a small retailer trying to expand your brand online, social media is an absolutely essential part of the plan. But, there are several different popular social media platforms and most smaller retailers don’t have the resources to invest fully in all of the big platforms. How do you choose which one to favor? […]
Yesterday, thousands of hotels with Google+ Local listings had their pages manipulated to replace their links to official sites with links leading to third-party booking services. Google+ Local listings are what Google uses to provide local results in Google Maps and Google Search. It currently appears to be isolated entirely to hotels, and Google has […]
Recently Rap Genius, a popular lyric website focused on hip-hop music, became the talk of the internet as they basically disappeared from Google’s search results. They were hit with a penalty for link schemes, and the event may have been one of the most talked about SEO stories in recent history. Now, 10 days after […]
No matter what you personally think about Google, there are two undeniable facts about the massive company. They are the number one source of online searches by a wide margin, and they are constantly changing. Trying to keep track of all the individual updates from Google can be dizzying. It seems every time you are […]
Social media sites have a history of not lasting for very long in the grand scheme of things. Few are even familiar with Friendster these days, and Myspace has had to revamp their entire strategy to cater to musicians. Even then, it is entirely questionable whether the site has had much success since they relaunched. […]
The New Year is here and many are already looking forward, making resolutions and formulating predictions about the year to come. But, we can’t know what is going to look for in the future without looking back at 2013. The past year brought big changes to online marketing thanks to some big revisions in Google’s […]
At midnight tonight the world is stepping into the New Year and social media is already buzzing with excitement. As the hour approaches in every time zone, Twitter, Facebook and Instagram will all be filled with updates from parties and celebrations from around the world. It is an appropriate way to ring in a new […]
More and more businesses are attempting to establish themselves online, but when you’re working with limited resources it can be tempting to cut corners. It can sound easy to manage the basics of SEO with some cursory searching, and many SEO guidelines are either woefully out of date or simply preach bad practices which can […]
Many out there are still enjoying some extra time off thanks to the holiday season. But, chances are most are already worn down by the Christmas shopping period and the surplus time with the extended family. The majority of us will be relaxing and taking comfort in some quiet nights until the the year finally […]
