Google Makes In-Depth Article Results More Extensive

Google has been making a move towards providing searchers more lengthy and thorough content in recent history. They estimate that roughly 10 percent of all searches call for in-depth article information and they have been aiming to make those types of sources more available, especially when it may be more relevant for users.

The first big move came a couple months ago, back in August. The search engine launched an update to include in-depth articles for relevant searches, with a special block of articles at the bottom of the search results page.

Now, Google has expanded the in-depth articles section so that users can view even more comprehensive articles by adding a new link which reads “More in-depth articles” beneath the initial selection of sources. Clicking that link shows 10 more articles on the same page. A screenshot of the update is below:

The latest update also implemented the ability to explore related topics with an explore section next to articles which may be connected to other keywords. Search Engine Land notes that you can also search exclusively for in-depth articles by adding &ida_m=1 to the end of your search URL.

Currently this new feature doesn’t have much impact on the content your brand creates, but the trend could have huge implications for the future of search and Google’s focus. For now the majority of searches call for less extensive results, but eventually longer and more detailed content could be hugely rewarding for those willing to put in the effort.