Are we at peak Facebook? I hear that question all the time, with all sorts of statistics to suggest the social media giant is beginning to falter, but a new study by the Pew Research Center shows Facebook is standing strong.

The most commonly cited “sign” of Facebook’s demise is the falling rate of teens signing up for the service, but the new findings show Facebook is still the top social media platform for U.S. teens by a huge margin.

According to the Pew study, 71% of Americans between the ages of 13 and 17 use Facebook which is roughly equal to the percentage of U.S. adults using the service.

In fact, the biggest difference found between how teens use social media compared to their elders isn’t related to Facebook at all. The big differences is what other social media platforms they are using. Adults lean towards LinkedIn and Pinterest for their social networking, but teens are moving to more informal, content-based platforms such as Instagram and Snapchat.


Over 50% of the nationally representative sample of 1,060 individuals reported using Instagram, while 41% have adopted Snapchat. The only other platforms specifically included in the survey were Twitter (used by 33%), Google+ (33%), Vine (24%), and Tumblr (14%).

The survey did find a slight schism between younger and older teens, but the split is less clear than most predict. Facebook is more popular with older teens, while less than half (44%) of the 13 year olds reported using the network. Household income also seems to be a factor in social media use, as 77% of teens from families earning less than $50,000 annually reported using Facebook, compared to 68% of families who earn more.

The findings of the survey also had some interesting facts for the other social media platforms. For example, Instagram is more popular with girls by a long shot. Over 60% of girls reported using the photo and video sharing site, while only 44% of boys claim to have signed up for the service.

Less surprising for anyone are the findings that teens are in fact very active on the internet; 92% report going online daily, and 24% said they are connected “almost constantly.”

More than half of the teens (56%) go online several times a day, while 12% report once-a-day use, and only 6% report weekly use of the internet. Also of little surprise is the news that smartphones are driving this rise in teen online engagement. Of the 73% of teenagers with access to mobile phones, 94% go online at least once a day.

Perhaps the biggest finding from the study is that while Facebook may be in the lead, it does not have the monopoly it once had. Only one in five of the teens who use social network say they only use a single platform. Of those, Facebook was the most common single choice with 66%, while 13% use Google+, 13% use Instagram, and 3% use Snapchat.

For the full Pew study, head to the Pew Center site.


YouTube has been the prime place to be for video advertising for years, but Facebook is making a strong effort to take the throne. It also seems to be working. A new survey from video advertising company Mixpo suggests Facebook video may overtake YouTube as the number one video advertising platform as early as this year.

Facebook Video vs YouTube

The survey polled 125 agencies, brands and publishers on their plans for video advertising this year. According to their results, 87 percent said they plan to run video ad campaigns on Facebook, compared to 81.5 percent on YouTube.

Facebook video’s rise has been incredibly quick, following a revamp of the service early last year. Since then, the platform has claimed incredible viewing and sharing stats for videos which are attracting many advertisers.

The findings of the survey also show more businesses and advertisers are seeing the value in video advertising, as more marketers report planning video advertising campaigns across all platforms in 2015. Similarly, the number of advertisers without plans for video advertising this year has fallen to nearly non-existent.

You would think the sky is falling given how webmasters and online marketing experts are responding to Google’s huge upcoming mobile algorithm. Sites are tossing around all manner of terrifying nicknames such as the mobilepocalypse, mobilegeddon, mobocalypse, or mopocalypse to stir up fear and panic, but the truth is the upcoming update shouldn’t be all that scary for you.

If your site serves mobile users and you care at all about your customers, you should already have made efforts to make your site mobile-friendly. While a big ranking drop seems frightening, the truth is that mobile users are probably already avoiding your site. Don’t think of the upcoming change as being forced to change your site to please search engines. Thank of it as improving your site for mobile users.

Countless sites are talking about the “mobilepocalypse” as if the world is ending, but I’ve already covered the simple set of steps you need to take to check that your site is ready for the mobile update. If you aren’t passing Google’s mobile test, this infographic from Nine Hertz will walk you through what needs to be done before the 21st.


April Fools’ Day is here yet again, and if you’re reading this chances are you have already encountered at least one of Google’s numerous practical jokes. The company has always been big on the prankster’s holiday, but they have taken it to a whole new level this year, unleashing gag services and webpages and nearly ever platform they have. I’m recapping all the goofs and gags so you can be sure you won’t miss out on any of the fun.

Google Thinks Backwards

Have you been to google.com today? What about com.google? That’s right, Google released a mirror-image version of their site that flips everything on the search engine. Unfortunately it only works for search, not any of Google’s other platforms and domains.

Pac-Man Comes to Town

Google Maps has brought the classic arcade game to your doorstep, by allowing you to play the game using your local streets as the maze. From desktop, you can play Pac-Man anywhere on the map you want. Mobile users however, are only able to play in a few select places. To get in on the action, you’ll have to use the clues to find the special locations.

Ingress Plays Pac-Man Too

While the Pac-Man mode in Google Maps has quickly gained attention, fewer have noted that Google’s augmented reality game, Ingress for Android and iOS, has also added some new Pac-Man features.


Everyone is already sharing their reactions to news and events across social media, but Chrome on mobile is making it easier than ever to let people know how you feel about what you are browsing. Whether you are excited, angry, sad, or outright confused by the latest story, you can quickly share it by opening the menu on the browser and choosing “Share a reaction.”


According to Google, Chrome users are losing up to 6 hours of selfie-taking time every day by having to exit the browser to open the camera app. Thankfully, they’ve streamlined the process so we can finally take selfies with optimal efficiency.

Google Panda

This one might sting for webmasters who have had unpleasant run-ins with Google’s not-so cuddly algorithm. Google Japan announced Google Panda 5 and 6, with a press conference parodying Apple’s over-the-top product releases.

Unlike previous Panda releases, this one is less of an algorithm and more Siri in a stuffed-animal panda. The product itself doesn’t seem to be directly related to the algorithm, but Matt Cutts helped out on the video so it’s safe to say it is a part of the joke.

Smartbox by Inbox

Google has revolutionized email with Gmail, and now they are reshaping how we think about our traditional mail too. Smartbox by Inbox may look like a stylish mailbox, but it has smart folders, filters, and even apps that you can bring with you anywhere you go.

Dial-Up Mode

Google Fiber users are apparently complaining their internet speeds are just too fast, leaving them with no time to take breaks, fix drinks, or take care of other small tasks. To solve this, the service provider is launching a dial-up mode.

“Loading bars used to give people an opportunity to pause and take care of the little things—like making a cup of coffee, taking a bathroom break or playing with the dog.”

The company explains it was able to reduce Fiber speeds up to 376 times “by withholding photons from the fiber strands” so that “the light-based fiber optic technology dims to a flicker of its previous capacity.”

Chromebook Self-browsing

Don’t you wish you could just put your internet browser on auto-pilot and let it take you to your destination?


“Google’s top research scientists have calculated that the average person burns up to five calories per day by clicking on web links,” Google says. “This is absurd—these calories could be put to much better use for breathing, pranking a co-worker, or cleaning your bathtub.”

The new Chromebook self-browsing extension is already available from the Chrome Web Store.

Google Actual Cloud Platform

Quick question: where is “the cloud” you constantly hear Google and Apple talking about? If you said clouds in the sky you would have been wrong, until now.

Google is moving the cloud to the “actual cloud” with a slew of new features including a new compute zone, actual-cloud machine types, Stormboost, CloudDrops, weather dashboards, and bare-metal container support.

YouTube’s Add Music Feature


YouTube now allows users to add music to any video they wish. Specifically, the video player now includes a button allowing you to override the sound on any video with Darude’s Sandstorm. There’s also an Auto-Darude option so you can easily apply the song to every video you watch. The history of Darude’s Sandstorm is long and relatively obscure, so if this one doesn’t make sense you can learn more here.

Matt Cutts’ Auto-SEO Tool

Matt Cutts got in not one, but two jokes at the expense of SEO professionals this year, which shows he is certainly putting his time on leave from Google to good use. The former head of search spam announced a new tool last night named AutoSEO, available at http://seo.ninja.


AutoSEO claims to automate all your SEO efforts with an open source free platform, with a beta invite being sent out today. Of course, the joke is the tool doesn’t actually do anything.