YouTube has been the prime place to be for video advertising for years, but Facebook is making a strong effort to take the throne. It also seems to be working. A new survey from video advertising company Mixpo suggests Facebook video may overtake YouTube as the number one video advertising platform as early as this year.
The survey polled 125 agencies, brands and publishers on their plans for video advertising this year. According to their results, 87 percent said they plan to run video ad campaigns on Facebook, compared to 81.5 percent on YouTube.
Facebook video’s rise has been incredibly quick, following a revamp of the service early last year. Since then, the platform has claimed incredible viewing and sharing stats for videos which are attracting many advertisers.
The findings of the survey also show more businesses and advertisers are seeing the value in video advertising, as more marketers report planning video advertising campaigns across all platforms in 2015. Similarly, the number of advertisers without plans for video advertising this year has fallen to nearly non-existent.