Social media has become a part of our lives whether we like it or not, and don’t expect that to change in the next year. In fact, if marketing trends are to be believed, 2014 could be the biggest year yet for social media marketing. Erik Sass reports a new study found that seven out of ten marketers expect to increase their spending on social media in the next year. The survey of 328 marketing professionals was conducted by Decipher on behalf of the Word of Mouth Marketing Association and the American Marketing Association.
While 70 percent said they plan to increase their spending on social media marketing, only 53 percent expect to do the same for their email marketing, and print, product sampling, and TV advertising were all in much worse shape with less than 20 percent planning to increase their ad spending for each category.
But, just because social media marketing is growing doesn’t mean all is well. The same survey found that 79 percent of marketing professionals struggled with measuring online social media and demonstrating return on investment. It seems that we know social media is an important part for establishing your brand online, but many are still having trouble actually measuring how effective it is.
https://www.tulsamarketingonline.com/wp-content/uploads/2018/11/Testimonials.jpg5001920Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2013-11-20 15:53:432013-11-20 15:53:43Seventy Percent of Advertisers Plan To Spend More On Social Media Marketing in 2014
The gradual remodeling going on over at Google has made its way to AdSense. After subtly redoing their homepage and their logo, as well as those for select other Google products, the search engine is testing a new home page design for the AdSense publisher console.
The new design can be seen immediately by logging into google.com/adsense. You will be presented with an option to try out the design or continue using the older style for the moment. They also clarify that you can return to the original home page if you decide you aren’t enjoying the new layout, which intends to help you “focus on key day-to-day information.”
Ever since the roll-out of Google’s Penguin algorithm there has been a substantial amount of confusion regarding the current state of link building within the search marketing community. Thanks to Google’s vague practices everyone has an opinion on an algorithm which few actually understand in depth. Everything we know on this side comes from what Google has told us and what we’ve seen from data and analysis in the two years since Penguin came out.
The fact of the matter is that link building in the post-Penguin climate is risky business, but it is important for your online presence. If anything, links are more potent for your visibility than ever before. The problem is the rules are stricter now. You can’t buy and sell wholesale links, and bad links can be heavily damaging to your traffic and profits.
If you acquire quality links, your site is likely excelling in numerous areas and seeing success in both web traffic and search engine visibility. However, getting the wrong types of inbound links is almost certain to result in penalties from Google. In fact, Jayson DeMers from Search Engine Land says it is often more expensive to clean up the mess from bad backlinks than it would be to just acquire good links to begin with.
So what exactly constitutes a bad link? A bad link is any which is gained through questionable methods or goes against Google’s best practices. DeMers pinpointed six of these link building tactics which are likely to cause you problems if you attempt them.
Paid Links – Buying or selling links in the post-Penguin market is the same as putting a target on your website’s metaphorical back. Your site will get seen and penalized. Google has openly stated multiple times that buying or selling links is a huge no-no, and even links from long ago can come back to haunt you.
Article Directory Links – Article directory links were once a staple of link building because they were easy to get and they worked. But, low-quality spun content and distribution software relegated to the spammy category. At this point, Google has outright penalized many article directories, and this practice won’t help your SEO anymore.
Link Exchanges – For years link exchanges were a highly popular form of link building. It almost seemed like common courtesy to practice the concept of “you link to me and I’ll link back to you”, but of course many began to abuse the system. Once it was compromised and turned into a large scale pattern of link scheming, Google shut it down.
Low-Quality Press Releases – A press release is still a popular means of announcing important company information to the public, but don’t expect them to help your SEO. Most free press release submission websites are entirely ignored by Google.
Low Quality Directory Links – There are still a small number of industry-specific directories that are great for helping certain industries gain good links and traffic, the majority of old, free directory sites have been de-indexed by Google, and the search engine has publicly denounced the practice. In general, you should be staying away from low-quality directory links.
Link Pyramids, Wheels, Etc., – Over time, many SEOs came to believe they could get around Google’s watchful eye by using methods to artificially pass page rank through multiple layers of links, obscuring the distribution patter. But, in May, Matt Cutts, Google’s head of Webspam mentioned how the new version of Pengion has been refined to further fight link spammers and more accurately measure link quality. While we don’t know for sure what practices Cutts was referencing, it is widely believed he was talking about link pyramids and wheels.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2013-11-20 11:39:282013-11-20 11:39:28Six Link Building Practices That Will Hurt Your Site
Local ranking has grown into its own over the past couple years. A combination of increased visibility and more shoppers using their smartphones to find local business on the go has made local SEO a significant part of online marketing and it can almost be treated entirely seperate from traditional SEO practices. By that I mean that while traditional SEO will still help your local optimization efforts, local SEO has its own list of unique ranking factors that local marketers have to keep in mind.
Starting in 2008, David Mihm began identifying and exploring these unique local SEO ranking factors. After 5 years, Local Search Ranking Factors 2013 has found 83 foundational ranking factors. Each factor helps decide your placement in online search results and how well you manage all of these individual factors help how you end up ranking. They can be the difference between a boost in business and a heightened profile in your market or a wasted investment and floundering online presence.
While you can find the full list of ranking factors on the Moz page for Local Search Ranking Factors 2013, the Moz team also took the time to create an illustrated guide to the 20 most important ranking factors for local businesses. While none of the factors they illustrate will come as a surprise to an experienced local marketer, they will help new website owners get their business out of the middle and in the top of the local market.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2013-11-18 13:16:262013-11-18 13:16:26An Illustrated Guide to the 20 Best Local Search Ranking Factors
Just a few years ago it would have been impossible to imagine how much social media has grown and become a part of our lives. Even during the heyday of Myspace and the rise of Facebook, no one could have predicted the sheer number of social media apps and websites available and popular these days. We tweet out our random thoughts, we Instagram our pictures, and using the right social media platform for your market can even help you get a job.
The big news is that social media is not slowing down. With the app store flooded by social media apps, you would think their popularity would begin to wane, but social media continues to grow in just about every market. It isn’t a fad. Social media is a part of our lives.
Just over 2 years ago Search Engine Journal published an infographic called the Growth of Social Media. Looking at the infographic now is practically nostalgic as it lists tons of platforms that have fallen entirely off the map, and it reminds us how quickly Pinterest, Reddit, and all the current sites flourished. But, the graphic is woefully out of date.
That is why SEJ decided to update their graphic to reflect the state of social media today. No surprise, the numbers are even better now than they were before. You can see version 2.0 of The Growth of Social Media below, and the original version is still available at their site.
The Opportunities Tab in AdWords is getting a face-lift. It was relaunched today with several new types of features combined and displayed in one view. The tool was originally launched in 2009, intended to be “your personal AdWords assistant, surfacing insights to help you improve your performance.”
The new types give advertisers more ways to improve their performance by showing them where they should invest their energies. For example, campaign suggestions include where to add sitelinks and where to raise bids to show your ads more often than your competitors. Google even gives you suggestions for breaking out ad groups to display more relevant ads, and highlights when bids can be safely lowered to stay within your budget without losing clicks.
The opportunities tab is based on an account’s performance from the last seven days, and Google says they will be adding more opportunities to the tab in the future.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2013-11-15 15:45:132013-11-15 15:45:13AdWords Updates The Opportunities Tab With New Opportunity Types
All of the big design trends of the year have settled in to the point where they no longer seem new. Responsive design, flat design, responsive typography, and even longshadow design have all reached wide awareness in design. So, obviously that means it is time to find the next big thing. Last week, Paula Borowska asserted that is going to be responsive icons.
What is It?
Responsive icons aren’t what you probably imagine. These days, responsive usually indicates a design element that responds to screen size, but responsive icons are only based on the size they are presented in. Because they can be shown in different sizes multiple times on the same page, screensize is irrelevant to determining the appearance of the icons. It is all about the actual size of the icon itself.
Source: Designmodo
The difference between icons is the level of detail. When you’re gifted with a huge icon (500px by 500px), you’re able to squeeze in a lot of detail. But, as you shrink it, you will want to take away a bit of that detail at a time without losing the intended message. At 250px by 250px, you want to keep the general form, but cut some decoration, while a 25px by 25px icon needs to be as simple as possible to keep the message clear.
Why Does This Matter?
With the rise of incredibly high detail screens on all of our devices, it is necessary to make sure every aspect of our pages maintain uniformity while also working in every size. While a responsive icon doesn’t always respond to screen size, a responsive site with responsive icons may resize the icons as it needs while keeping everything looking great.
Font icons, responsive websites, and minimalistic designs have not only raised the popularity of using icons in design, but it has changed how we use them entirely. This gives us the opportunity to take our icons a step further and improve the entire experience of your site.
Borowska offers some deeper analysis on the icons as well as discussing groups attempting to make responsive icons easier to create; right now they are pretty tricky. It may seem like a small unnoticeable flourish, but in web design the details matter most. I’d keep your eyes on these icons going into the next year.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2013-11-15 11:51:252013-11-15 11:51:25Responsive Icons: The Next Big Trend in Web Design?
With the big crackdown on spammy link building practices over the past two years at Google, there are still many webmasters left with questions about what exactly constitutes a spammy practice. Google has previously advised against using links in forum “signatures” as a means of link building, but what about using a link in a comment when it is topically relevant and contributes to the conversation? That is exactly the question Matt Cutts answered in a Webmaster Chat video on Wednesday.
The short answer is that using links to your site in your comments is fine the majority of the time. Everyone who actually contributes to forums has a habit of linking to relevant information, and that often includes their own blogs. But, like everything, it can be abused.
Matt gave some tips to ensure your comments don’t get flagged as spammy by Google or the sites you are commenting on.
If you can, use your real name when commenting. Using a company name or anchor text you want to rank for gives the appearance of commenting for commercial marketing purposes, which raises the spam alarm.
If you are using leaving links in blog post comments as your primary means for linkbuilding and the majority of your links come from blog comments, Google will probably flag you.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2013-11-15 10:30:232013-11-15 10:30:23Matt Cutts Weighs In On How To Use Links In Comments and Not Look Spammy
Google announced advertisers will find that phone calls from mobile click-to-call ads are now listed in the regular Conversion columns of AdWords, as of Tuesday. This is one of the first steps since Google made their October 1st statement that they would make it easier for advertisers to optimize their bidding strategy for click to call. They are working to make phone calls an important conversion type within AdWords.
With the new update calls made by customers from an AdWords ad, for both mobile and desktop searchers, will be reported in a new column within Estimated Total Conversions.
Before now, click-to-call ads were found under a “Phone Call Conversions” column, but now advertisers will be able to integrate many free automated bidding tools from AdWords to optimize their bidding campaigns and improve performance.
This is a great move for advertisers as 70 percent of mobile searchers call businesses directly from the search results. Google estimates over 40 million phone calls are made every month from Google search ads to advertisers.
At the moment, the new click-to-call conversions are available in countries where Google has forwarding numbers available. This includes the U.S., UK, Germany, and France.
This Monday, site owners looking for advice will have the opportunity to have their website briefly reviewed by Google, as John Mueller announced on Google+. The short site reviews will be taking place November 18th at 10am EDT and will last one-hour. Search Engine Land suggests the event will be lead by Mueller, though no one is quite sure the format this event will be in.
To have your site reviewed, you have to add the site to this Google Moderator page. Then, if Google has the time and chooses your site, it will be reviewed live this upcoming Monday via Google+ Hangouts.
You can also RSVP for the event by going to this page and add it to your calendar.
John’s statement explained the event, saying:
For this hangout, we’ll review sites that are submitted via the moderator page and give a short comment on where you might want to focus your efforts, assuming there are any issues from Google’s point of view :).
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2013-11-14 13:37:372013-11-14 13:37:37Google Offers Short Site Reviews This Monday
Social media has become a part of our lives whether we like it or not, and don’t expect that to change in the next year. In fact, if marketing trends are to be believed, 2014 could be the biggest year yet for social media marketing. Erik Sass reports a new study found that seven out of ten marketers expect to increase their spending on social media in the next year. The survey of 328 marketing professionals was conducted by Decipher on behalf of the Word of Mouth Marketing Association and the American Marketing Association.
