Let me ask you, did you even know there is a difference between an SEO agency and a content marketing agency? To many, the terms have become synonymous, but the terms actually have different meanings reflecting what you hope to get out of hiring a professional to help you run your web presence. How do you know which agency is the best for you? Amanda DiSilvestro broke down the differences between the two recently, as well as the general pros and cons of both.
SEO agencies tend to be more focused on data and metrics from the search world. While they create content, they are more interested in calculating visibility and traffic and leveraging those with trends in search behavior so that they can create the best content for search engine visibility. Content marketing agencies on the other hand create content based on what what your audience wants most during the current buying cycle. The interest isn’t on search, but rather engaging with the public and achieving a goal.
The biggest differences are where each agencies information is coming from. SEOs use search-driven data and analytics, while content marketing agencies use audience-driven data and general content creation knowledge. Both agencies use data to create excellent content, and in many ways their efforts do overlap, but their methods are different.
What is best for you depends on the needs of your business. DiSilvestro suggests working with a content marketing agency first, so that you understand your audience, buying cycle, and the more broad ideas of creating content before seeking out an SEO company. Once you know how to create great content, an SEO can help you make it visible.
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You’ve no doubt heard about it. All the blogs are talking about it, the big companies are using it, and there has been a visible change on the internet over the past year. Flat design is in, and it appears to be here for the foreseeable future.
Still, unless you’ve been keeping up with the most recent writings about design, it is likely you haven’t even heard of flat design. What does it really mean? Conceptually, the style is all about designing for the screen rather than simulating an increasingly irrelevant physical world.
In the eyes of flat design proponents, skeuomorphism, or design replicating the three dimensional world, was used as a crutch to make computers usable to those unfamiliar with them. At this point, that introductory style design is less needed because children are growing up with technology present in their lives.
Flat design isn’t just a conceptual style though. It has very distinct visual characteristics as well. According to Carrie Cousins, there are five things that make a design “flat.”
No Added Effects – Flat design is so-named because it strives to depict two-dimensionality. This is best achieved through a style that rejects all embellishments that have long been used to replicate three-dimensions such as drop shadows, bevels, embossing, and gradients. In flat design, every elements is crisp and and without shadows or feathered edges that blend it into the page.
Minimalistic Approach – Flat design attempts to be as simple as possible and thus it is usually accompanied with an overall minimalistic approach. The designs don’t use tons of flash animation or any other over the top design elements. Many sites rely almost entirely on color and text, but others include simple high resolution photography to set the mood.
Simple Elements – To create a simple and clear visual hierarchy, flat design uses many simple user interface elements, like buttons and icons. The trend has been using simple shapes such as rectangles, circles, or squares, and allowing each shape to stand on its own. Every UI elements is simple to understand and easy to use, striving for an intuitive experience.
Focus on Typography – Flat design is deliberately simple and crisp, which means the designs rely heavily on typography. Luckily, typographical design is also hugely popular at the moment as the internet has made using creative and interesting text much more possible than it ever was in the past. The typeface should always match the design scheme, but also simple, bold, and worded efficiently. Art or vintage fonts work well as embellishment, but it is important not to go overboard.
Focus on Color – Because of the simple styling, flat design also relies heavily on color. Pastels gave been very popular within the trending style, but most importantly flat design color palettes are more bright and colorful than other design styles. There is also the possibility to use more colors within a design than is usually utilized on a page. Many sites mostly use two to three colors, but flat design palettes can consist of up to eight equally used colors.
Perhaps one of the most effective ways to market your business on social media is to use it as a customer service tool. The benefits include being able to publicly respond and alleviate any negative feedback or issues and it shows other potential customers that they’ll have a direct line to you.
As Business Journal reports however, great customer service, which in turn means great PR for your business, doesn’t happen by accident. It takes planning and effectively executing that plan.
That all starts simply enough by having the right people in place. If you want great customer service, you should employ a staff capable of humanizing your social media presence while staying within your desired message. Second, in order for them to execute your plan, they have to know what it is. You should clearly define and spell out how quickly they should respond to messages and a plan of action of how to deal with them.
While building your customer service practices, be sure to measure how well you’re doing just as you would study analytics for new ad campaigns. If your customer service isn’t bringing you more customers or more repeat business, you need to change something.
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Flat design doesn’t seem to be going away. The popular use of pastel colors and minimalistic layouts is getting bigger every day, and even the biggest proponents of skeuomorphism (ahem, Apple) seem to be caving to the new focus on designing for the screen rather than designing based on the physical world.
For many designers, this might mean an entire overhaul of your site if you are trying to stick with the trends. However, before you go banging your head against the wall about having to build your site from the ground up, remember that any big web design trend probably has tons of free resources already available to help speed up the conversion.
This is obviously the case with flat design, and while there are scripts to help with making a flat web site responsive or managing navigation, there are also free sets that will help you fill out the details of your site with any icon you need in a style that will match your new page.
Speckyboy recently compiled twenty free icon sets that will help with navigation, social sharing, or payment methods that your users will be seeing. Designmodo also created their own personal set of icons they shared wih their readers designed specifically for social media and sharing.
The icons are all high quality, resizable PNGs or PSD files, and you won’t have to worry so much about the tiny details while you’re working on the bigger picture of your site. Oh, and don’t be confused if you think many of them look like app icons. Rounded corners and geometric shapes are a big part of flat design.
Penguin 2.0 only affected 2.3% of search queries, but you would think it did much more from the response online. Ignoring all of the worrying before the release, there have been tons of comments about the first-hand effects it seems many are dealing with in the post-Penguin 2.0 web. Those spurned by the new Penguin algorithm have even accused Google of only releasing the update to increase their profitability.
Matt Cutts, head of Google’s Webspam team, used his recent Webmaster Chat video to attack that idea head on. The main question he was asked is what aspect of Google updates Cutts thinks the SEO industry doesn’t understand. While Matt expresses concern about the amount of people who don’t get the difference between algorithm updates and data refreshes, Cutts’ main focus is the concept that Google is hurting web owners to improve their profits.
Most notably, the algorithm updates simply aren’t profitable. Google experienced decreases in their revenue from almost all their recent updates, but Cutts says that money isn’t the focus. Google is aiming at improving the quality of the internet experience, especially search. While site owners using questionable methods are upset, most searchers will hopefully feel that the updates have improved their experience, which will keep them coming back and using Google.
As far as the misunderstandings between algorithm updates and data refreshes, Cutts has expanded on the problem more elsewhere. The biggest difference is that the algorithm update changes how the system is working while data refreshes do not and only change the information the system is using or seeing.
Cutts was also asked which aspect of SEO that we are spending too much time on, which leads Cutts to one of the main practices that Penguin focuses on: link building. Too many SEOs are still putting too much faith in that single practice though it is being destabilized by other areas that more directly affect the quality of users’ experiences such as creating compelling content. Instead, Matt urges SEOs to pay more attention to design and speed, emphasizing the need to create the best web experience possible.
Cutts’ video is below, but the message is that Google is going to keep growing and evolving, whether you like it or not. If you listen to what they say and tell you about handling your SEO, you may have to give up some of your old habits but you’ll spend much less time worrying about the next algorithm update.
00TMOhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTMO2013-06-04 10:07:262013-06-04 10:07:26What Do Most SEOs Not Understand About Google Updates?
After all these years and new Adobe programs, Photoshop is still the tool for designers. It is the tool of the trade no matter what style you like, whether you do digital painting, sign style design, or photo manipulation. But, Photoshop is to us like the scalpel is to surgeons; in skilled hands it is a great tool, but it can be dangerous if misused.
Unlike when a surgeon makes a mistake, it can sometimes be hard to tell when you are misusing Photoshop or creating a design others aren’t going to respond to. When you’re learning the program, there is so much at your fingertips it can be tempting to use everything, even when you don’t quite know what it does. It also offers many different solutions to problems – some better than others – so it is easy for the uninitiated to complete the task they wanted without getting the right results.
Jay Adrianna, writer for Onextrapixel, recently wrote about thirteen incredibly common Photoshop mistakes designers and photo editors make, as well as easy ways to fix them. Whether you are a beginner, or someone more used to the program looking to refine your techniques and improve your finished products, it is almost guaranteed there is something you can learn from the tips offered. As always, the key is moderation.
00TMOhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTMO2013-06-03 13:52:522013-06-03 13:52:52The Most Frequent Mistakes New Photoshop Users Make
Blogs are an important part of marketing and SEO. Publishing content on a regular basis allows you to connect with your audience in more direct ways while also helping establish your brand and it’s value. You can generate leads through your community and demonstrate your own expertise while your at it, which makes it a great multi-faceted positive marketing technique.
While it is great as a general marketing method, blogging also helps your SEO by making search engines value your site more. The more content you are putting out, the more crawling the search engines will do of your site, while Google and Bing also recognize your perceived value within your field from your community. Blogs also allow you to do natural link building without getting into questionable connections to other sites, and you’ll have content that can be easily shared through social media.
Just because blogging is inherently good for SEO, it doesn’t mean your blog is as optimized as it could be. Many companies have blogs that are hardly optimized for search, and because of this they aren’t getting the rewards out of it that they could be.
Optimizing your blog isn’t all that hard, especially if you’re using a popular CMS or publishing platform like WordPress, but you have to be willing to take the time to correct the missteps. Ken Lyons pointed out six common ways that blogs fail to optimize. If you just follow through on his suggestions, you’ll find your blog will start performing beyond your wildest dreams.
Many of the suggestions can be done through simply making some changes to your CMS like adding plugins that establish related posts. Making your content easy to find is crucial to search engines, because they crawl pages by simply following links and mapping out the page. If it takes a dozen clicks to find something, there is less chance the crawlers will ever see it. Adding related posts to the end of blog posts allows readers to more easily find content on the topic they are learning about, without having to go back to the search engine, while also improving the navigation of your site and boosting your SEO value.
Similarly, adding previous or next post links at the end of posts on your blog improves the net style navigation you want on your site while also keeping viewers immersed in content. They don’t have to go back to the list of posts unless they want to, and there are even more ways to access individual posts than before. Rather than isolated points in your site map, your posts become part of a chain or a thread creating a larger net.
You can add some things to your site that don’t affect navigability, but will start bringing in many more eyes than before. Many companies are learning how much social media can help their brands, and there are still many ways for companies to capitalize on social media. The most common way this is done is by adding sharing buttons which allow readers to bring content they find important or interesting to the attention of their friends, family, and peers. If people are sharing your content, it is more easily found, even by search engines.
Lyons had three more ways you can juice up your blogging and get the views your content deserves, but there are many more ways you can make your blog more efficient in SEO terms. Navigation is key, but you also just want to make sure your site is as easy to use as possible and find ways to make people want to stay on the page.
00TMOhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTMO2013-06-03 11:23:342013-06-03 11:23:34Your Blog On Steroids: Tips For Proper Optimization
It appears that flat design is taking the lead over skeuomorphism, as Apple’s new iOS is rumored to be receiving a huge overhaul in the near future. The most recent speculation claims that the new iOS look is going to be largely monotone and understated, as well as abandoning the textures and “realistic” drop shadows of the past.
Web Designer Depot reported the claims which have also been going around most design blogs, which also state that the new mobile OS is rumored to be announced at the Apple WDDC on June 10th, where there is also speculation about a new iPhone announcement.
One of the leading reasons many designers have been slowly migrating is that it is incredibly easy to make a flat design also responsive, especially compared too skeuomorphic designs. Flat design follows the ideology that effects simulating the 3D world such as drop shadows or textures that mimic real objects are not only deceitful, but becoming increasingly irrelevant in an online world.
This isn’t to say that skeuomorphism is completely dead; there are still many designers promoting the strategy. But, Apple has long been cited as one of the biggest proponents of the trend, with their iconic mobile OS styles.
The rumors all started when Apple tapped Jonathan Ive to head the design of iOS7. Ive, Apple’s Vice President of Industrial Design and the man responsible for the iPhone, iPad, and iPod touch hardware, is known to have a strong dislike of skeuomorphic design, which was heavily promoted in the company by Steve Jobs and former iOS head Scott Forstall.
No one will know for sure what is coming with the Apple conference until the 10th, and many skeptics claim that Apple is likely to be implemented incrementally rather than suddenly with an iOS update.
It isn’t uncommon for business owners to try to handle at least a portion of their SEO on their own. Some will try to find a balance between working with an SEO company and doing some of it themselves, while others try to go totally independent and see what they can do without paying for the professionals.
Both make complete sense and have positive aspects. You want to have control over your company’s online presence, and it is always important to try to familiarize yourself as much as possible with online marketing and SEO, even if you are working with an SEO agency.
There’s a reason there is professional online marketing help available however, and that is there are many online marketing tasks a company should try to take care of themselves, and then there are the more complex tasks that are best left to the people who work in SEO every day.
Many of the tasks the company can take care of are actually best done before you ever begin working with an SEO agency. If you don’t know what you can do on your own, Search Engine Journal writer Amanda DiSilvestro recently made a checklist of things you should do before you begin looking for professional help. They will let you take the reins on your online presence and make sure it fits the way you want your company to be portrayed, while also creating a foundation that experts will be able to build upon later.
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There’s Facebook, Twitter, Google+, LinkedIn and Pinterest. All offer something unique and a unique demographic to those that create a presence for their business there. So which one is best suited for the needs of your company?
Jen Wilson, of Business Journal, recently published an in-depth look at who exactly is using each site and what type of company will flourish there. Here’s a quick rundown of the findings.
Facebook: Best suited for established brands with a dedicated following that will share success stories. Ages 18-55.
Twitter: Great for developing relationships with customers and for PR. Younger demographic than Facebook with an added bonus of well-known personalities among the users.
LinkedIn: B2B sales is perfect here, but it can also be used to establish yourself as an expert in a given field. Wide age range, but users are college educated and often advanced in their careers.
Google+: Tech companies, internet services and gaming works great considering there’s a high concentration of young, tech savvy males here. Also, get a boost in search as your picture appears with your articles or web site.
Pinterest: Any image driven company, specifically fashion or design but could even be adapted for certain types of sales. The best place to market to women under 50.
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