There’s Facebook, Twitter, Google+, LinkedIn and Pinterest. All offer something unique and a unique demographic to those that create a presence for their business there. So which one is best suited for the needs of your company?
Jen Wilson, of Business Journal, recently published an in-depth look at who exactly is using each site and what type of company will flourish there. Here’s a quick rundown of the findings.
Facebook: Best suited for established brands with a dedicated following that will share success stories. Ages 18-55.
Twitter: Great for developing relationships with customers and for PR. Younger demographic than Facebook with an added bonus of well-known personalities among the users.
LinkedIn: B2B sales is perfect here, but it can also be used to establish yourself as an expert in a given field. Wide age range, but users are college educated and often advanced in their careers.
Google+: Tech companies, internet services and gaming works great considering there’s a high concentration of young, tech savvy males here. Also, get a boost in search as your picture appears with your articles or web site.
Pinterest: Any image driven company, specifically fashion or design but could even be adapted for certain types of sales. The best place to market to women under 50.