Facebook reportedly began gauging the interest of advertisers in video ad units about 6-months ago and now, as Ginny Marvin reports for Marketing Land, they appear ready to roll out video ads to newsfeeds by July.

The video ads are expected to be available for all platforms, desktop, tablet and smartphones, and at a lower CPM for broadcast television ads. However, detractors have already started wondering aloud how users will react to more ads in their newsfeed. Especially a concern about how autoplay videos will effect the site’s load times, especially for smartphone users.

Advertisers will certainly be clamoring for the ad space in the early going, but we’ll wait and see if it becomes a proven commodity.

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