YouTube has created an entirely new type of search results which makes it easier to find videos when browsing using hashtags.
This isn’t YouTube’s first take at using hashtags to find new videos. The company introduced the feature way over two years ago and has been trying to integrate the feature into its main feed.
Unfortunately, the result has always been pretty hit or miss because the search results would also include videos which didn’t include the hashtag.
Now, YouTube has updated the feature with dedicated search results pages for hashtags, which only contain media tagged with those specific hashtags.
For example, here’s a version of the #SEO search results captured by Matt Southern over at Search Engine Journal:
Along with directly typing the hashtag into search results, users can also click hashtags included in videos to continue browsing the related topic.
Use Hashtags To Find Your Niche
One aspect of this which can be very helpful to businesses and marketers is the prominent count of how often a particular hashtag has been used. Along with the total number of videos including the hashtag, you can also see how many channels have published videos on that topic.
That means you can easily gauge how competitive a hashtag’s search results might be and scope out tags which haven’t been overdone.
This means you can cut out the competition and become the prime source for discussion, news, and products or services related to your niche.
Why Does YouTube Use Hashtags?
Since their introduction, hashtags have been a bit of a curiosity on YouTube. On other social networks, hashtags are typically used to find the latest content relating to popular or trending topics. The nature of YouTube content, however, makes this a harder sell.
With this in mind, YouTube is still struggling to cement exactly why users should opt for using hashtags over more defined search terms when searching the site.
Still, the revamped search results pages are a step in the right direction, creating a more central hub for videos on the topics you are interested in.