Want to get the most out of your social media efforts? There is no one-size-fits-all method that is guaranteed to give you success across every platform like Instagram, Facebook, and Twitter. Each platform has its own demographics and user behavior that means you must adapt to make sure you are striking when the iron is at its hottest.
Matt Booth from AddPeople made that easy to do with a simple infographic breaking down the demographics, user behavior, and best times to post for the biggest platforms you might be marketing on:
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2016-10-31 15:27:542016-10-31 15:27:54How To Get The Most Out Of Your Social Media Marketing [Infographic]
Not all that long ago, Vine was one of the fastest growing social apps on the market. The app made its name with short looping videos and a large community that took advantage of the medium to create comedy and even frights.
Since being acquired by Twitter, however, the app has gradually lost its place in the social world as other platforms like Instagram and Snapchat have incorporated their own video features. So, perhaps it is unsurprising that Vine has announced it will be ceasing operations and shutting down in the near future.
According to a post shared on Medium, the website and app for vine will remain online so that users will have time to download their Vines and mourn the loss of the app as a community.
The statement didn’t give any firm timeline of when Vine will fully shut its doors, or any explanation as to why Twitter has decided to shutter the app. It is possible Twitter could possibly choose to integrate the app capabilities entirely within its own platform, but so far the company hasn’t made any indication that it plans to do so.
Back in 2012, shortly after it was bought out by Twitter, Vine was sitting as the number 1 app on the iTunes app store and had a consistent 200 million active users. However, the rise of live video and new video features on competing platforms have pushed Vine out of the crowd. According to data from App Annie, Vine is currently sitting at number 284 in the iTunes app store charts for free apps.
Analysis also suggests year-over-year worldwide downloads of the Vine app have been consistently declining across both the Apple App Store and Google Play.
For what it’s worth, Vine co-founder Rus Yusupov only tweet in the wake of the news suggests he regrets letting Twitter take over the company.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2016-10-28 12:26:052016-10-28 12:26:05RIP – Twitter Announces It Is Shutting Down Vine
Do you want the most coveted Twitter feature limited to only the biggest names online? You can have it with just a few simple steps.
I’m not talking about a new way to share your tweets, but this one small feature will immediately establish you as an authority across all of Twitter. That’s right, I’m talking about the famous blue checkmark showing that your account is “verified”.
Until recently, Twitter has limited verification checkmarks to specifically selected accounts of well-known actors, athletes, business personalities, artists, and authors. But, as of July, anyone can now apply to receive the lusted after sign of influence by going through Twitter’s verification application process.
It might seem like a small thing, but the checkmark is more than just a blue badge next to your name. It immediately shows that you are an established figure likely tied to a reputable organization. It grants weight to your opinions and encourages other users to follow you as an authority in your field.
If you want to get a fancy blue checkmark of your own and get your site verified, just follow the process detailed in the infographic below from SurePayroll and Ghergich & Co:
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2016-10-04 14:18:372016-10-04 14:18:376 Easy Steps To Get Verified On Twitter [Infographic]
Video is finally experiencing the dominance many have claimed it would rise to since the release of YouTube. No matter which platform you look at, it is hard not to see videos littered throughout all your feeds.
This includes Twitter, which has made video a major part of its platform. As such, Twitter has also been keeping close track of how videos on its platform perform, to help advertisers know who is watching what, when, and whether these viewers are taking the time to watch pre-roll ads.
Twitter and AdWeek just released the platform’s annual Online Video Playbook to share what makes Twitter uniquely suited to video content. In particular, the research shows that video ads in Twitter are at least twice as memorable as ads presented on other services.
“As we navigate the dynamic world of video, these insights can help marketers and agencies unlock massive opportunity,” said David Roter, agency development director at Twitter. “We refer back to this playbook as we work strategically with our partners to develop innovative and creative campaigns.”
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2016-09-26 15:30:392016-09-26 15:30:39Twitter Releases Its Online Video Playbook for 2016 [Infographic]
Earlier this year, Twitter rolled out a new feature known as #Stickers that let users add searchable emoji to their photos posted on the social platform. Since then, Twitter says millions of photos containing #Stickers have been tweeted and shared around the world.
Initially, the emoji available for these “virtual hashtags” were limited to the options Twitter created. However, the site is starting to open the door to allow brands to create their own #Stickers as an ad type called Promoted Stickers.
“Brands can design four or eight stickers — like accessories and other props — for users to add to their own photos. Photos with a brand’s stickers are shared with all of a user’s followers, allowing brands to be featured by their fans in a truly authentic way. #Stickers act as a visual hashtag, meaning that photos with your brand’s sticker will be connected and discoverable to anyone who taps your brand’s sticker. This allows a brand to see and engage with the people who are using their stickers in creative ways.”
Pepsi is the first brand to use Promoted Stickers, with 50 custom “#PepsiMoji”rolling out to 10 countries, including the USA, Canada, Mexico, Argentina, and Russia. The stickers are part of a larger “Say It With Pepsi” campaign and can be found in the Twitter #Stickers library.
The company has already begun sharing tweets with the stickers, like this one from Pepsi Canada:
Since Twitter is initially keeping the Promoted Stickers limited to a select number of brands and managed accounts, it is unclear how much they cost or what tools may be available to help create new branded stickers. It is also unclear when or if the social platform plans to expand the service to more brands in the near future.
Twitter’s ad revenue and engagement may be going up, but Twitter’s advertising platform is struggling to maintain growth as they see fewer advertisers using their service to promote their content.
According to Twitter’s latest shareholder letter, ad revenue grew 18 percent year-over-year, reaching $535 million in Q2. Similarly, ad engagement shot up 226 percent and the cost per engagement dropped by 64 percent.
That’s the good news. The bad news is Twitter is “seeing a continuation of the trends discussed last quarter with less overall advertiser demand than expected. This is reflected in both our Q2 performance and Q3 outlook.
The social media giant says there are two reasons their number of advertisers is dwindling while earnings are growing:
First, there is increased competition for social marketing budgets, which requires us to continuously raise the quality bar on the advertising solutions we bring to market.
Second, while we have worked to drive higher ROI for advertisers (by leveraging our current user base, ad formats and innovations in targeting, creative and measurement), we’re still priced at a premium CPE relative to others. This has proven to be a headwind in growing Twitter’s share of overall social budgets and in our ability to grow faster in both video and performance advertising.
Ultimately, Twitter is going through growing pains and it is reflected by the loss of advertisers. While Twitter is charging more than most social platforms, it is struggling to maintain its active user base who have been largely unimpressed by newer features and changes to the interface on mobile and desktop.
Instead, advertisers are following users who are turning to platforms like Snapchat, which already has more active daily users than Twitter.
The company announced several new ideas to help recapture their audience’s attention and incentivize advertisers to use their service. Among them, it showed off a “new look and feel” to its marketing efforts that emphasize that Twitter is “where you go to see what’s happening everywhere in the world right now.”
Twitter is also heavily investing into live sports streaming with agreements to stream games from all the biggest sports leagues in the U.S., including the NFL, MLB, and NBA. The only question is if these decisions will reignite the spark that originally made Twitter one of the most popular social networks in the world.
Social media is one of the quickest and easiest ways for a customer to reach a business, which is why sites likes Twitter and Facebook are fast becoming de facto customer service platforms. Users expect to be able to reach a business and have their problems solved through social media and it is important for businesses to be available.
Twitter has recognized its power as a customer service platform and has been testing features to help customer’s take advantage of this. One such feature was released this week which shows users when brands and businesses are most likely to respond on Twitter.
The new “most responsive feature” is starting to pop up on profile pages for pages like Apple Support, but also on brand pages like Medium’s profile on both desktop and mobile.
Little is known about the feature since it was first spotted this morning. Twitter hasn’t said whether the feature is just a small test or if you can expect to see it spread in the coming weeks and there is no indication of whether businesses have any control over the listing.
Ultimately, the new feature is just a test to keep an eye on. Not only does it provide a potential way to improve customer interactions with brands, but it signals Twitter’s intentions to highlight the customer service potential of their platform. You can likely expect to see similar features and information for brands that offer customer service through Twitter in the future.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2016-07-11 14:22:042016-07-11 14:22:04Twitter Tells Users When You Are Most Likely To Respond
The magic number for Twitter appears to be 140. The social network built its platform around 140 character tweets, and now it is taking a similar approach with its video service by limiting videos to 140 seconds, according to a recent announcement.
Now, everyone can post videos up to 140 seconds long! We can’t wait to see the amazing videos you create and share.https://t.co/DFsuvnXkuL
Twitter has allowed users to share videos on its network since last year, but the videos have been limited to 30-seconds maximum until now. The only exception was for a select number of advertisers who could post videos up to 10 minutes long. Now, users are getting a taste of that creative freedom with videos that go slightly beyond 2 minutes long.
The change will also be having an impact on the Twitter-owned Vine, which is known for looping 6-second-long micro-videos. Now, Vines can be used to preview or promote twitter videos which can be viewed by clicking the new “Watch more” button.
According to the company’s announcement, video tweets have gone up by over 50% since the start of this year and these new changes will allow more flexibility for users.
Along with this news, Twitter also announced that iOS and Android users are getting a new viewing mode which shows Vines or Twitter videos in a full-screen mode along with suggested videos.
Social media has undeniably become one of the strongest channels businesses can use to reach out and engage with their audience. But making social media work for you means knowing which platform works best for your business.
You might think that all social media sites are essentially the same, but making that mistake can mean squandering marketing and ad budgets trying to connect with an audience that just plain isn’t interested.
The truth is every social media platform has a unique audience who interact with each other in ways specifically molded by the site they frequent. Trying to talk to Twitter users the same way you talk to Facebook users will make your message fall flat, while Instagram, Pinterest, and Snapchat users all have their own cultures built from the platform.
So which is right for you? It all depends on your business, your values, and who your audience is. The infographic below from Visage will walk you through the basic pros and cons of each of the most popular social media sites, along with some key stats about each social network.
Identifying the best social network for you will help you get the most out of your marketing efforts and find the most responsive audience for your brand.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2016-05-06 14:57:042016-05-06 14:57:04What Social Network Is Right For Your Business? [Infographic]
When it comes to social media, less is often more. That is especially the case for word counts of your social media posts and blog articles, according to an infographic recently shared by Express Writers.
Twitter has a cap of 140 characters per tweet, but that doesn’t mean you need to use every character available. The infographic explains that “tweets that are 100 characters or shorter enjoy 17% more engagement than longer tweets.”
“So-called ‘medium-length’ tweets (between 71-100 characters) are re-tweeted more often than large (101 characters or longer) or small (41-71 character) tweets.”
Meanwhile, you may think of Facebook as the place to go for long-form posts and blog-style content, but you would be wrong. In fact, brevity is the soul of Facebook, with the ideal length for a post being just 40 characters or fewer.
“Facebook posts with 40 characters earn 86% more engagement than longer posts,” according to the infographic, and “the second-best length of a Facebook post is 80 characters or fewer. These posts receive 66% more engagement than longer posts.”
Want to make sure your content is hitting the right notes and not exhausting the short-attention spans so prevalent on social media? Find out exactly how long your content should be in the infographic below:
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2016-04-08 10:25:142016-04-08 10:25:14Hit The Sweet Spot With Your Social Media Content Length [Infographic]
