Tag Archive for: Social Media Marketing

Improve B2B Business Through Facebook Ads

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Can Facebook ads help business to business sales? Adam Proehl of Business2Community says ‘of course!’

There’s bound to be some opposition from those established in B2B marketing, but consider some of Proehl’s main points. Though users aren’t going to Facebook to look for what your business is offering, that doesn’t mean they can’t find your business that way. Because, regardless of why they’re there, all of your potential customers are likely visiting Facebook.

Plus, through remarketing, you can gain an additional way to reach users who visited your website and left without a conversion. At worst, you continue to make potential consumers aware of your brand and what you offer.

So, don’t think of Facebook as direct marketing, necessarily. But, do consider it helpful to your business.

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Create New Posts From Facebook’s Ad Tool

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Though it isn’t a groundbreaking update, Facebook has made their ad tool a little more seamless by allowing users to create a new post without leaving the ad center.

This isn’t a development that will improve your ad performance or get you a bigger audience, but it might make your life just a little easier. Head over to Inside Facebook for Brittany Darwell’s article on the details.

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Facebook Mobile Ads: A Growing Trend

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Facebook mobile has allowed ads for less than a year, but they’ve put a lot of effort into making it an effective platform. Now they are seeing the benefits of that, as 20% of the ad buys on Facebook are for the mobile format.

The price of the mobile ads are significantly higher than their desktop counterpart, but they are worth it considering their higher visibility due to mobile showing only one ad at a time.

Head over to TechCrunch to check out the full story on the growing platform of Facebook’s mobile ads. If you haven’t already gotten started, you may want to consider allocating some of your ad budget there.

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Free Advice From a Social Media Consultant

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Regardless of you company’s current social media standing, you could probably benefit from the advice of a consultant. NBC Chicago recently published some free advice from a Chicago-based social media expert, Tim Schraeder.

Be sure to read through the article to get advice on how to create conversations with your audience, how to make the most of each post and how to measure success.

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Turn Your Fans Into Loyal Customers Through Social Media

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At the core of most articles on social media is the question of how to turn Facebook fans or Twitter followers into an increase in revenue. There are many theories and plenty of suggestions out there from a variety of experts, but possibly the most effective is also the most obvious. Simply interact with your fans.

What a consumer is essentially saying when they become a fan of your company’s Facebook page or follow your Twitter feed is that they want to have a relationship with your business. They want to be a part of your conversation and they want to hear what you have to say. All you have to do is to give them what they want.

There are plenty of strategies aimed at increasing your social media audience. Promotions will draw in consumers, but they won’t stick around if they don’t continue to gain from the relationship. You should use social media to give fans something they wouldn’t get by simply visiting your physical business. Deals, inside information, pictures or videos or even just interesting or entertaining anecdotes. Let them into your business enough to make them feel comfortable enough to continue visiting it. More than comfortable, they’ll develop a sense of loyalty.

This type of social media relationship cultivation will not only supply you with an army of loyal customers, but it will also help you add to your audience as word spreads about your social media prowess.

Ernan Roman has an excellent example of how to use social media at Business2Community. He highlights Starbucks’ efforts to build great relationships with their customers.

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Social Media’s Advantage Over Email Marketing

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Recently, I wrote about the dangers of trusting the wrong, essentially superficial, metrics when diagnosing your social media strategy. Today, let’s talk specifically about the great battle of social media vs. email marketing.

Errol Apostolopoulos reports for BostInno that “unique impressions delivered via Facebook’s sponsored posts average out to be 18x more cost-effective than those delivered via traditional email acquisition methods.” When you add in that you can use standard posts to reach a wider, if less concentrated, audience, Facebook, and other social media sites, really set themselves apart. 

Does this mean you should completely forsake your old pal email marketing? Heck no. It still has an important role to play. Pairing email and social media can lower your cost per acquisition on both platforms. 

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Nonprofits Social Media Model Could Improve Your Own [INFOGRAPHIC]

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INFOGRAPHIC

In 2012, even nonprofits were utilizing social media. MDG Advertising looked into this developing trend and found that the inclusion of social media marketing meant more exposure and more donations for these organizations, as reported by The Huffington Post.

The innovation of ‘Giving Tuesday’, which grew over social media, is a glowing example of what is possible when online marketing is utilized properly. The model used by nonprofits is not revolutionary. Rather, it is simply a testament to why putting the time and effort into social media marketing is necessary.

While you browse the included infographic, think about how you can increase your conversions through a better social media strategy.

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Online Marketing Predictions for 2013

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As with any business, you not only need to keep up with current trends and updates in online marketing, but you also need to be looking ahead to attempt to predict some of the changes ahead.

To help with this task, Business2Community presents their predictions for the 2013 landscape of social media and search engine marketing. If you’ve stayed current with the trends of the past year, there aren’t any big surprises here. But, it’s nice to see a succinct list of things to keep an eye out for in the coming year.

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Stand Out Online With A Personalized Touch

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When it comes to social media marketing, everyone is looking for ways to separate themselves from the crowd. Courtney Seiter, of Marketing Land, suggests personalizing aspects of your online profile to help connect with your audience.

Many of her suggestions won’t take up too much of your time and will keep your fans and followers coming back. It’s definitely worth a read.

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Properly Evaluating Ad Channel Performance

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It’s easy to get caught taking metrics at face value and not really interpreting what they mean. Benny Blum, for Search Engine Land, makes a valuable point about how time affects how you value your channels’ performances. You have to be wary of making changes too soon and effectively destroying what would have eventually been a great platform.

Obviously, there are difficult choices to make about where to allocate your ad budget across options like PPC, email, social media and organic search. However, if you looking at your click and conversion rates over an optimal amount of time, you might be overreacting to perceived underperformance.

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